It takes a lot more than an idea to build a business, but there can’t be a business without the idea. So we asked folks who’ve built wonderful businesses to tell us about how they came up with the idea in the first place.

Veronica Rogers | Artist/ Entrepreneur

After my daughter tragically passed away at the age of 29 in 2019, it literally turned my world upside down. I was so heartbroken and I did not want to live anymore. I didn’t know how to turn this around for the better. One day the thought came to me,” the bravest thing I ever did was learn to live again” I knew that I needed to take this phrase and do something with it in order to extend love and healing for others who were dealing with such loss and grief. Read more>>

Heather Dziedzic | Founder

I was tired of my lipsticks melting, my phone over heating and my lotions exploding or becoming runny when the temperatures rose. When I went to look for a “stylish cooling cosmetic bag” or ‘”cute bag that cools” there was nothing out there. Lots of lunch bags that were insulated but nothing that brought style and function together and was the perfect size for cosmetics vs. a sandwich. Then the wheels starting turning, the research began and I started to build a roadmap of how to make my vision come to life. Read more>>

Kei Tyler | Evolutionary Astrologer & Yoga Teacher

The idea for Astrology in The Wild came while working for a small family owned company I adored. I enjoyed the people and projects I worked on because it taught me values around professionalism, managing life, and problem solving. It took care of my essential needs as a then single mom, while providing the autonomy I needed to feel comfortable and resourceful. It ticked all the boxes of success! Read more>>

Audrina Nguyen | Artist and Designer

In the world of art, imagination knows no bounds. It has the power to transform ordinary objects into extraordinary masterpieces. Sometimes, the most remarkable ideas come from the youngest minds; at Amazing Audrina Designs we delve into the inspiring journey of Audrina, a 10-year-old entrepreneur who, fueled by her love for diverse art styles, conceptualized and brought to life the innovative business of wearable art and playable art. Read more>>