We reached out to some of our favorite entrepreneurs and asked them to think back and tell us about how they decided to start a business. Check out their responses below.

Samantha DeSoto

I have worked in the Digital Marketing industry for over a decade. Over that time, the vast majority of the clients I worked on were large corporations and those owned by private equity. I saw the large amounts of money they were able to pour into their marketing budget and the constant conversations they would have about this or that small business that they wanted to “beat out”. I had a hard time sleeping at night knowing that I was helping them drive these mom and pop shops out of business while piling more work on their employees without pay raises. Read More>>

Kimberly

Well, I’m a military wife and I was a new mom at the time. It’s your average “I want to be home with my baby” kind of story. I needed something flexible that I would be able to put down when we wanted to go out of town to visit family, or my son needed more attention, my husband was away, or if we moved to a new state, I could pick up and bring it with me. Being my own boss and making my own schedule has been such a blessing for my family and I’m so thankful. Read More>>

Esmeralda Peralta-Aroz

Starting Mamacitas wasn’t a business decision at first—it was a heart decision. I was craving genuine connection, the kind that goes beyond surface-level small talk and into the messy, magical parts of motherhood, womanhood, and friendship. I looked around and realized that while so many of us moms were juggling careers, kids, and personal growth, we were often doing it in isolation. Read More>>

Megan Pasquel

Honestly, it all started with passion. I had such a deep love for health and wellness and a strong desire to help women live what I call a positively fit life not just physically, but mentally and emotionally too.

I saw so many women struggling with toxic diet culture, misinformation, and a lack of support. I knew I wanted to create something that helped them reshape their beliefs around nutrition, body image, and what it actually means to be healthy. Read More>>