Meet Jenny Lynne Erickson | Herbalist, Energy Alignment Guide & Life Coach

We had the good fortune of connecting with Jenny Lynne Erickson and we’ve shared our conversation below.

Hi Jenny Lynne, what was your thought process behind starting your own business?
When I started Jenny Lynne LLC in 2022, it was during the sale of my company ACThoughtful Consulting, which I launched in late 2019/early 2020. I had built something that was meant to be scaled bigger than me in the two years prior, sold it, and I was ready to step into a different way of thinking about work.

My kids dad had passed away in 2021, and it changed my perspective about what was important in life. His cancer diagnosis is what precipitated scaling the business, because I knew it needed to function without me as I stepped away to focus on what was important. And by the end of that process, she had outgrown where I wanted to take her. What was best for the business was no longer best for me. I wanted her to fly and I wanted me to fly too, so I sold her to my amazing right hand, Courtney, who took her, added the service lines she needed and turned her into Concho Consulting.

Through that process I reinvented my relationship with work, recognizing that we may have had a COVID pandemic, but we had a epidemic of workaholism. A societally acceptable way to bury ourselves under a mountain achievement and accomplishment and hours worked until we lost ourselves in the rubble. And when we lose ourselves, our businesses lose too, because we tie our own personal happiness to the business in ways that keep it confined and constrained to limited growth.

It was the changes I made in my perspective and way of leading and building the company that allowed it (and me) to fly the nest, and I wanted the same for other people. So I became a motivational speaker and podcast host of Death of a Workaholic.

Jenny Lynne LLC was really meant to be a sandbox for research and innovation. A place where my personal brand could have the freedom to play and then out of that subsidiaries could be born.

But it was in 2024, when my home life hit the wall, that I stepped away from what I had built, and leaned into some half time fractional consulting to give me the space to find myself. And when I found myself, my next calling emerged like a butterfly from it’s cocoon, with a softness that made it easeful. When I stepped into that softness and ease, things just started flowing.

In November of 2024, I opened the doors to my current practice, and within 3 months had over 30 clients and was in school full time to learn herbalism. It’s the most easeful growth process I’ve ever had for a business. Because the doing comes easily, from a place of knowing what’s most aligned intuitively.

I finally got to the heart of the matter. When our energy is aligned with our life —- everything flows with more ease. And I wanted to open up that ease for the world to experience.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I’ve created a sandbox at Jenny Lynne LLC to help people align their energy more fully to their deepest desires. The ones they keep hidden away, sometimes even from themselves that keep them from showing up everyday the way they are called to. People come to me with frustrations, overwhelm, anxiety, burnout, relationship issues, work issues, and chronic health issues that just aren’t getting better no matter how many doctors they consult.

I get to meet people where they are, and help them identify their source of misalignment, then get their energy flowing back in the same direction as they want to go, whether it’s through releasing limiting beliefs, old experiences, or cords and attachments to outside influences that are causing them to leak energy. I also help them do something even more amazing than release the stuff holding them back, I get to help them step into what’s ready to be created, filling their battery up so they can operate on full capacity again.

As they gather their full battery, they get to see the rewards. And the rewards draw them to lean in further until transformation is taking root in every area of their lives.

I had a client who had an 11 year old injury that went away after a single session, and others who have went off digestive supports and been able to broaden their range of foods and no longer have bloating, heartburn, constipation and the other fun GI issues so many of us have struggled with. Still others have had transformational experiences like an immediate and sustained reduction in their anxiety after a single session.

When people start to understand their body has the ability to heal itself when you unlock it’s capacity, it opens up a new world for them to discover.

The biggest things that set me apart is that I offer a complimentary demo session to anyone who is intrigued about energy work. I think it’s important to get this work out there, and sometimes it’s hard to close the gap between curiosity and taking the leap of faith required to book that first session. So I meet people there. As a result, I’ve worked with a ton of people who may not traditionally been open to energy work, but after experiencing their own results are interested in continuing. It’s good for them, good for my industry, and good for my business.

Another thing I do differently is that I focus on teaching you how to fish. I may move energy at first if that’s what’s called for, but my goal is to empower my clients to learn how to form a two-way easeful communication with their body since it’s the conduit for how we experience and align our own energy. The end goal if someone takes my group cohorts, attends my classes, or hires me for 1:1 work or drinks my teas is that they are learning to connect with the subconscious information encoded in their body on a conscious level, then working with it with intention. So the 95% of them that is running the bus can be in alignment with where they want to go in life.

By incorporating plants in the mix. We can help accelerate your progress and help your body remember how to calm your nervous system or increase your digestive performance in order to facilitate the movement of energy and the recapture of your battery capacity while you’re finding your way back to a body that has the capacity to meet the needs of your life.

The biggest recommendation I have is to be aware of your energy and the energy of your customer and the market you serve. Every challenge I had to overcome in business development (including launching and then having COVID hit) was by understanding where my market was and meeting them where they were.

If you are in tune with your own energy (what’s important for you and where you are naturally flowing towards) and line that up to the market, growth follows.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If a friend was in town, the first thing I would do is play hooky as much as possible. My years of work experience has taught me that being chained to a desk isn’t where magic happens. Yes, we need to follow through and take action. But how much of the pressure we place on ourselves is from the outside? How much of it is inside of you? As a business owner, remember you are the only one who truly places the pressure on yourself. So ask what a good amount of pressure in the right areas is, and find your balance. If you’re avoiding work, it’s better to ask what’s underneath the motivation issues then to simply power through.

I would enjoy sunset hiking at San Tan Regional Park or one of the other amazing regional parks we have around town.

For fun touristy things, I love the tour at the Olive Mill, I learned so much the first time I went there! And sitting at the restaurant afterwards to enjoy good food and one of their fabulous sangrias is one of my favorite things to do. A bottle of a local Arizona wine would come home with me to enjoy throughout the week.

Garage East is one of my places to go for a great AZ wine tasting locally and a fantastic patio.

I would spend a day in Apache Junction going to Aerial Coffee (best coffee shop in town if you ask me) and hiking in the superstitions. We would enjoy Lost Dutchman and Tortilla Flats and stop for a picnic at the lake on the way up.

If we are going down south to Tucson for a day, I’d hike at Saguaro National Park, camp in the Catalina mountains or Harvest Host it at one of the wineries in Wilcox (can you tell a theme here?), and then head to the Sonoran Desert Museum, which I can easily wile away a whole day at.

If it’s hot, we’d head up to Flagstaff and head up to Sunset Crater National Monument and Walnut Canyon National Monument and enjoy a day of hiking, grab a spot in the national forest to camp,

Who else deserves some credit and recognition?
When I got in alignment with my energy, I was able to see and receive support in a much bigger way than when my walls were up and closed so the list of people and resources that were lights along my path are long.

However, my biggest shoutout today goes to Courtney Edwards of Concho Consulting. As my right hand at ACThoughtful, she helped me build something beautiful. And with her taking over the reigns and transforming it to Concho Consulting, she’s been able to help so many more small businesses in amazing ways. Being able to let go of my company and know it was in good hands and getting the resources to envision something new in the world was a big part of what allowed me to show up for my kids during a difficult time and start to question my own journey and contribution, and that led me to a place of deep meaning and fulfillment in my work. I’m lucky enough now to have a “pinch me” job. You know, the kind of job that you say, “I really get to do this everyday?”

Yes. You do.

Website: https://www.hellojennylynne.com

Instagram: https://www.instagram.com/hellojennylynne

Linkedin: https://www.linkedin.com/in/jennylynneerickson/

Facebook: https://www.facebook.com/jennylynneerickson

Youtube: https://www.youtube.com/@hellojennylynne

Image Credits
Annette Hoffman of Nettie Marie Photography