We had the good fortune of connecting with Sarah Rainwater and we’ve shared our conversation below.

Hi Sarah, what was your thought process behind starting your own business?
I have always had an entrepreneurial mind. From a young age I found myself coming up with things to sell– crafts, services etc, I always knew I would be in business for myself, just didn’t know for what. One day at 24 years old, I saw a void for service in our area, over night I drafted up a business plan and the rest is history. That was 10 years ago.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Was it easy? NO!. We own one of the largest boutique fitness studios in the state, specializing in hot yoga and spin. The path to success has not been an easy one. In this line of work, it is supposed to look easy from the outside looking in. One of the best compliments I have ever received was that I made owning a yoga studio look like a dream. Good! It should look that way. You shouldn’t be able to see the struggles of day-to-day operations, but not seeing them doesn’t mean they are not there. I also get an abundance of individuals trying to mimic what we have built. More than not, they build from a place of passion rather than a business. It doesn’t take long for that mistake to catch up with them. Yes, you have to be passionate about what you are doing, but passion will not pay the bills. If you are going to start a business, you have to approach it with a business mindset.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Our state is truly amazing! I would take them to where I grew up– Cornville; talk about the days when people made fun of Cornville before it was a hip winery town! If it were July, we would make sure and hit Prescott for all the fourth of July festivities, that is the BEST time of the year up here.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I come from a family of entrepreneurs. I grew up watching my parents build a business for themselves; I know that watching them work hard for everything we had is what established my work ethic. My parents owned a construction company through the 2008 recession. For them, failure wasn’t an option, and they made it. Looking back, I can truly recognize and appreciate how amazing and rare that was. As I found my own path in business, I absorbed the idea that when things get hard, you push harder. Failure has never been an option for me either.

Instagram: saraharainwater

Image Credits
Jennifer Rice Photography

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