Deciding to start a business is an unusual decision. It’s often considered irrational and yet for many it’s the best decision they’ve ever made. So we asked folks to think back to when they were starting their businesses and to tell us about their decision making process.

Carol Lampman

I have always had an entrepreneurial nature. If something inspires me, I become curious and want to know everything about it. Whatever I choose to do, I will put 100% into it. Those are the qualities that led me to the business of today. It was not so much a thought process but an evolutionary one. In retrospect, I could see that I was being led step by step into an unknown future. Read More>>

Francisco J Landin and Oscar Rene Coronado

When we decided to start a film support nonprofit corporation it wasn’t just about starting a business—it was about filling a void that so many filmmakers, including us, have struggled with for years. In Southern Arizona, there’s no shortage of talent, but there is a serious lack of funding, professional development, and opportunities for filmmakers from small communities to break into the industry. We’ve seen too many incredible artists forced to leave or give up on their craft because there simply weren’t enough resources to support them. Read More>>

Kristin Gish

Kim, Callie, and I arrived in Austin around the same time between 2012 and 2013, as the city was undergoing rapid growth. Amidst the construction boom and influx of new residents, we quickly realized there was a significant gap in the market—there was no luxury fabric and wallpaper showroom in Austin. Interior designers, architects, and builders were forced to travel to other cities in Texas or even to NYC and LA to source the soft finishes they needed for their projects. Recognizing this unmet demand, we decided to fill the void and create a destination for high-end design resources right here in Austin. Read More>>

Amber Genys

ng creative is essential to me, and I wanted a work environment that allows me to express that creativity while making others happy. After going through a really hard time, I realized how important it is to surround myself with positivity and celebration. I love being part of moments where people are uplifting each other, marking milestones, and embracing life. Elevate Party Company is about more than just balloons—it’s about bringing joy, connection, and celebration to every event. Read More>>

Everardo & Nicole Keeme

Like many couples these days, we met online and both of our dating profiles included golf as a favorite pastime, so naturally our our second date was playing a round of golf. Since then we have enjoyed the game as a couple and found this to be the par-fect way to enjoy quality time together. Read More>>

Leah Wolin

Working in private practice as a therapist was a dream I’ve had for many years. When I began my own personal healing journey, and started to learn so many things that I had never known about, and learned that healing IS possible, I felt this deep desire and calling to pass on what I was learning to others. As I started to get to know myself on a deeper level and discover my true value and essence, I became passionate about helping others find that same thing within themselves. Read More>>