Thinking through whether to start a business – whether to take the risk, whether to go out on your own – isn’t easy. So we asked some entrepreneurs we admire to tell us about how they thought through the process of starting a business.

Hannah Johnson

Time and financial freedom. The ability and freedom to work when I want and be with my family without having to ask to be places that are important for my family was first. Then following that is the financial freedom to be able to make as much as I want and to give myself a raise when I wanted without having to hope that others see my value and effort. Read More>>

J Chino

So at first, it was me wanting to learn a new & also useful hobby. because, well thirties hit & I felt the need to try all the hobbies. But then, friends and family around me liked what I’d created so much, that it gave me the confidence to make more and try to share with even more people Read More>>

Stephenie Cons

I spent over 30 years in the corporate world, and when my Director was laid off that I really had respect for and enjoyed working for , I started really contemplating what I would do if I found myself in the same situation. Throughout my career, I had always had a passion for helping people look and feel beautiful, naturally—from the inside out. Growing up with skin issues made me especially passionate about this, and I knew it was something I truly cared about. Read More>>