Meet Analuisa Rivera | Newborn Care Specialist, OB LNA, Postpartum Doula, Sleep Consultant

We had the good fortune of connecting with Analuisa Rivera and we’ve shared our conversation below.
Hi Analuisa, what are you inspired by?
When I had my oldest daughter so many emotions and thoughts raced through my mind. While working in women and infant services, I saw the beautiful and hard moments in the journey of pregnancy and birth. Having her early, becoming a Nicu mom who struggled with Postpartum Anxiety, Depression took a toll on our whole family. The saying It takes a village to raise a child is beyond more than what people think. My family inspired me, to become a support to other families in their journey. Being able to come into their home with knowledge and peace of mind. Helping new and experienced parents through each transition of their infant’s life. Unlocking the confidence of parents so they can learn and grow with their child. I am inspired to be the support that parents can go with their feelings and emotions of the change in their lifestyle as they learn to navigate through this new life with their child.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Night Owl is a postpartum and newborn care company where we strive to support families in their transition of adding a new addition to their family. We have a mix of bilingual team members, doulas, licensed nursing assistants, and newborn care specialists. Im proud of the growth Night Owl has had over the years; I’m excited to support and resource as many families as possible. At first, I had difficulty figuring out how to begin Night Owl Infant Care. Over time, I figured out what services I wanted to provide; trying to get families was challenging, but I learned that I needed to market better. Having a support system and community of others in the industry has greatly impacted our growth. Over time, I have learned plenty of lessons, some being self-lessons. To be consistent, disciplined, have faith, and keep pushing. To new, experienced parents and caretakers, I would want them to know that at Night Owl, we truly care about educating, supporting, and being a part of their village.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My family and I are initially from the east side of the U.S., Boston & New York. When a family member or friend visits, I get excited to show them all our favorite places. There are so many great restaurants to go like Mambos Dominican Kitchen, Puertrican Latin Bar and Grill, and The Plam Mediterranean food are a couple. There are some fantastic parks and hiking places like Estrella Mountain Regional Park and Camelback Mountain. I love gathering our local friends and family with our visitors!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
In my journey of becoming a Newborn Care Specialist & Postpartum Doula, I am incredibly grateful for my Husband & Mother. They have pushed, supported, and always been my safe place to become who I am. We have three little ones at home; they are the best team and support system for me to continue focusing on and growing. My husband & Mom helped me create Night Owl, and they still count on helping me navigate any challenges or obstacles. I have been truly blessed with the mentorship I have received from the Nightingale team. They were the first agency I worked with as a newborn care specialist, and they continue to support me in my journey. When I returned to Arizona, I was welcomed with support, knowledge, and reassurance from Summer Hartman, who is still here to support me, which is genuinely something I will never forget. Lastly, my amazing friends started as co-workers and are a part of the Night Owl family. Knowing how it is to work long nights at the hospital, they’re always encouraging and praising me for the switch to in-home postpartum care for families. I will forever appreciate all these wonderful people who have made such an impact on my journey at Night Owl Infant Care. Thank you for supporting and believing in me.
Website: https://www.nightowlinfantcarellc.com/
Instagram: https://www.instagram.com/nightowlinfantcare/
Facebook: https://www.facebook.com/AnaluisaRiveraNCS/