We had the good fortune of connecting with Bree Wolver and we’ve shared our conversation below.
Hi Bree, is there something that you feel is most responsible for your success?
I attribute the success of That Girl Thrifts to one thing: connecting with my customers. When I first started my clothing resale business in 2018, I made an Instagram account to interact with other resellers. I shared my thrift hauls and other thrift tips, which was well received by my growing audience. I connected with sellers who believed in sustainable fashion, so not only were they selling on platforms like Poshmark, they were shopping there too. As I became a more tenured seller, I continued to engage with my instagram audience and uncovered the pain points they experienced in their own reselling businesses. I created content that matched those pain points, and addressed how I overcame similar challenges. This type of content is what helped my brand grow, and reach new audiences. I still shared thrift hauls, so a lot of the sellers I engaged with also became my customers, sometimes even repeat customers. To me, success is so much more than a monthly or yearly sales number. It’s about giving clothing that might otherwise end up in a landfill a new home. It’s about connecting with other like-minded individuals, and most importantly, it’s about making an impact and helping others.
Alright, so let’s move onto what keeps you busy professionally?
That Girl Thrifts is a big part of who I am, but it’s not my full time gig, it’s my side hustle. I work full time as a Marketing Manager and I love every minute of it. I studied Family Studies and Human Development at The University of Arizona, so I never thought I’d find myself working in a call center straight out of college. There were challenging times, but I stayed the course and looked for advancement opportunities within my current company. I’ve always been eager to learn and help others, so I quickly moved into a management role followed by a job in marketing. Although the early days were a challenge, they were truly a blessing because I was able to speak directly to our customers, giving me an entirely different perspective. I’ve worked for the same company since I graduated in 2014, which I think is pretty rare in today’s world and something I’m super proud of. If there’s one thing I’ve learned, it’s that time is an important investment that should be used wisely.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I’ve lived in Arizona my whole life; I grew up in the East Valley, went to college in Tucson, and now live in Scottsdale. If my best friend came to visit, I would suggest she visit in either March or October, because those are the best months to visit Arizona, hands down. I love being outside during the Spring and Fall months, so I recommend starting any trip by visiting Cottonwood and Sedona. Page Springs Cellars and DA Ranch are two of my favorite spots to buy a bottle of wine and enjoy the scenic views. Once back in the Phoenix/Scottsdale area, I highly recommend Scottsdale Quarter. I love the patio at True Foods for happy hour and the outdoor mall for shopping. OHSO brewery is also high on my list of favorites because it’s a dog friendly restaurant. BONUS – they make homemade dog biscuits too! Troon North is another area with incredible views, especially at sunset. I always like to stop at AJ’s Fine Foods for an iced tea on my way up.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to dedicate my shoutout to my husband, Troy. He allowed me to transform our guest bedroom into a reselling space where I can photograph, store and ship all my inventory. Troy has set up countless clothing racks, shelving units, and always helps me with trips to the post office. Not to mention, he’s an avid thrifter himself!
Website: thatgirlthrifts.com
Instagram: instagram.com/thatgirlthrifts
Other: Poshmark Closet: poshmark.com/closet/thatgirlthrifts