Meet Elyse Flynn Meyer | Marketing Agency Owner | Fractional Marketing Leader | HubSpot Platinum Partner | Author

We had the good fortune of connecting with Elyse Flynn Meyer and we’ve shared our conversation below.

Hi Elyse, what was your thought process behind starting your own business?
Before starting my business, Prism Global Marketing Solutions, I was an in-house marketing and sales director. In that role, I implemented an integrated digital and traditional marketing strategy to drive inbound leads, reduce spend, and increase revenues. In the process of this, I also implemented HubSpot for this organization. HubSpot is an all-in-one marketing and sales platform. It helped us transform how we marketed and sold our products and services by having an integrated technology that could help us gather the data and insights we needed to make more informed marketing decisions. It was doing this that I saw the need for small to mid-size businesses to have the same integrated technology and strategy to optimize their marketing and sales efforts. So many companies often spend money on ineffective ads, events, and sales programs without having the tools to track the effectiveness of these campaigns. By implementing integrated technology, companies can save time and money while improving processes by having the data they need in real-time. That’s when I decided to start my company to help small to mid-size companies improve their marketing efforts and revenue through a robust marketing strategy that drives real results.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Prism Global Marketing Solutions, an award-winning inbound marketing agency, and HubSpot Platinum Partner, provides strategic online and inbound marketing implementation, consulting, and support. Prism Global Marketing Solutions understands the constraints of marketing resources, time, and budgets. We collaborate with our clients to identify the most unique and effective solutions to help them achieve the greatest return on investment from their marketing, sales, and customer experience strategy.

I was a solo entrepreneur working primarily with local startups and small companies when I started the business. It was very rewarding to see the impact of our marketing efforts on these growing organizations. As the business continued to grow, my husband started working with me as well, and we now have a team that includes developers, designers, and content experts to help companies with comprehensive inbound marketing services, including:
Content Amplification
Lead Generation
Search Engine Optimization
Social Media Marketing
Email Marketing
Marketing Automation
Sales Enablement
Integrated Analytics
Marketing Operations

Now, our firm works primarily with B2B organizations, and we support companies using HubSpot for their marketing efforts. If you’re not familiar with it, HubSpot is an all-in-one marketing and sales technology platform. We help companies implement, manage, and optimize HubSpot to ensure they maximize the value and the analytics from the platform.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
The Phoenix area has so many wonderful things to see! When I have friends visiting the area, I would recommend the following spots:

Sedona: It’s always so beautiful whether you go hiking, check out the galleries, or get lunch.
Desert Botanical Gardens: This helps to give visitors from out of town a great idea of the landscape.
Phoenix Zoo and/or Odysea Aquarium: These are especially great for kids!
Hot Air Balloon Ride: For those who aren’t afraid of heights, this is such a unique experience.
Horseback Riding: This is one of the ultimate AZ things to do, and then grab lunch in Cave Creek.
Different Pointe of View: This restaurant has such beautiful city views.

Who else deserves some credit and recognition?
I most certainly want to recognize my family and thank them for their continued support and encouragement. My parents have owned their own businesses for 30+ years, so I grew up in an entrepreneurial environment. That helped to make the jump from corporate to starting a business a little bit easier, being able to lean on them for their expertise. I also want to thank my husband for his continued support. I started the business as a solo entrepreneur, and he joined me 3 years later. We’ve been working together ever since.
Finally, I want to thank my daughter for being my continued inspiration.

Website: www.prismglobalmarketing.com

Linkedin: https://www.linkedin.com/in/elyseflynnmeyer/

Twitter: https://twitter.com/prismglobalmktg

Facebook: https://www.facebook.com/PrismGlobalMarketingSolutions

Other: Mastering Inbound Marketing Book: https://www.prismglobalmarketing.com/mastering-inbound-marketing

Image Credits
KARIANNE MUNSTEDT PORTRAIT