We had the good fortune of connecting with Jason Swarr and we’ve shared our conversation below.

Hi Jason, we’d love to hear about how you approach risk and risk-taking
Starting Terror Trader was a MAJOR step in our lives, especially in an untested market. Being the only horror themed marketplace in Arizona was a gamble, but it definitely paid off. My wife Gina and I have always been entrepreneurs, but this was the first time we stepped outside the mainstream world and into a super niche market. We have never been afraid to “try”. Mistakes are going to happen and it’s how we learn and grow. We knew this would be a challenge, but with the right team around us, we have made it a success!

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Our store is built around our amazing customer base. We ask for suggestions constantly on how to improve the overall experience, and when they talk, we listen! The Arizona horror community is very strong and we feel its our goal to build it bigger and better. We want the entire country to think of our state as a meca for the horror genre!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
This is easy! Obviously my best friend is a horror fan, so we would have an eerie itinerary built for them! First, we would get some amazing deserts at Spooky Swirls, a stellar horror themed bakery in Chandler. Then we would swing by Zia Records to pick up a few deep cut horror movies to watch later that night when we got home. Right after that we would pop on over to Terror Trader and let them run wild for an hour. So much to see at our store and it changes weekly! Finally, we would catch a scary movie at Cinematery night at Majestic Theaters in Tempe. Definitely would be a spooky good time!

Who else deserves some credit and recognition?
Our success is definitely built around our staff. Our employees are one of kind. Not only do they love the daily customer interaction, they are huge fans of the Horror / Halloween genre. Our manager Justin runs the show around here and he’s amazing at his job. He’s super hard working and very passionate about making each person’s Terror Trader experience second to none!

Website: Terrortrader.com

Instagram: @terrortrader

Facebook: @terrortrader

Youtube: @terrortrader

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