We had the good fortune of connecting with Natalia Farahmand and we’ve shared our conversation below.

Hi Natalia, where are your from? We’d love to hear about how your background has played a role in who you are today?
I’m a first generation Canadian-Iranian, my parents immigrated to Canada in pursuit of a better quality of life for our family. My father has a strong entrepreneurial background and became successful in business. My mother is an accomplished educator with a background in psychology. Their combined work ethic has taught and shaped me to chase down my own entrepreneurial dreams. My upbringing has provided guidance to persevere through all of life’s challenges and develop skillsets to champion diversity in beauty products and services.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
As a beauty business that is a leader in diversity, inclusivity and cruelty-free cosmetics we strive for fair representation in our products and services. We have accomplished this by offering a wide range of shades and colors for diverse skin tones and providing cruelty-free cosmetics that appeal to everyone. Our services are committed to inclusiveness and not maintaining status quo. Our business reflects this in our marketing and advertising by using models from various backgrounds for impactful campaigns. We are excited to continue trailblazing a path for beauty standards.

Becoming an entrepreneur requires a long-term mindset for overcoming obstacles. The beauty industry has its fair share of challenges regarding maintaining status quo. My company thrives on making each and every consumer’s experience unique to their own beauty standards. As a professional I know how it feels to be overlooked or lacked fair representation. Competing globally as a makeup artist and hairstylist has allowed me to encompass best beauty practices from around the world.

One of the greatest lessons I have taken away from my extensive career, is to never give up and keep working at being the best version of yourself, spreading light to others when they doubt themselves. Your only competition is with yourself. We are all here for a purpose and must realize our collective potential.

Desiderio Beauty stands for authenticity, transparency and inclusivity worldwide. By doing these things, our company differentiates itself from our competitors by appealing to those who want to be part of a community that celebrates these values.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Toronto, Canada is a diverse and exciting city with a wide range of dining, lounging and socializing.

For a fun and interesting place to visit check out the CN Tower with attractions that include a 360 resto with a ride to the top of the tower. Don’t forget to jump on the glass floors if you’re brave of heart. For an aquatic dose of fun visit Ripley’s Aquarium to see all the wonders below the sea safely in the city.

Likeminded artists will also appreciate the beauty of the Royal Ontario Museum showcasing art, culture and nature from around the world. This is one of North America’s most prestigious museums.

Additionally, the Distillery District is historic for its cobblestone streets, industrial-chic architecture and high end dining options. The Second City Theatre, where you can catch a comedy show and enjoy drinks. The Rex Hotel Jazz and Blues Bar features live music from local and international performers. Lastly, for those looking for a shopping thrill, Queen St. hosts boutiques and high end fashion stores that are sure to keep you in style.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
One of the most influential organizations in my career is Behindthechair.com – ‘BTC’. BTC has continuously championed support and encouragement inclusively within our industry with respect to diversity. For many years, I structured my development around the opportunity to compete globally with makeup and hair. After years of honing my craft, I was recognized as a Top 25 global finalist with this impactful organization. BTC continuously challenges the narrative of status quo in the beauty industry and gives a global platform to artists from all walks of life. Being a Canadian-Iranian, I could not feel more connected with an organization that empowers artists to strive for greatness regardless of their background.

Website: www.desideriobeauty.com

Instagram: @Desideriobeauty & @Shopdbcosmetics

Image Credits
All images are DBProductions. IMG 6411 & IMG 2930: Hair & Makeup: Natalia Farahmand Model: Carly Noad Stylist: Carly Noad Digital Agency: Pax Tech Services Accessory Designer: By Blaqdoor Photo: DBProductions IMG 5196: Makeup: Natalia Farahmand Hair: Christina Sgro Assistant: Nadia Saka Model: Ashley Doe Custom Nails: Amy Suri Digital Agency: Pax Tech Services Accessory Designer: By Blaqdoor Photo: Allysandra Cervantes Studio: Downsview Studios IMG 2865: Makeup: Natalia Farahmand Hair: Christina Sgro Assistant: Nadia Saka Model: Carly Noad Stylist: Carly Noad Custom Nails: Amy Suri Digital Agency: Pax Tech Services Accessory Designer: By Blaqdoor Photo: Allysandra Cervantes Photo Output Trio: Makeup & Hair: Natalia Farahmand Cosmetics: Desiderio Beauty Cosmetics Model: Zahra Abidi Digital Agency: Pax Tech Services Accessory Designer: By Blaqdoor Photo: DBProductions Product Image of loose Powder: Mineral Icing Sugar Glow – Hypnosis : @SHOPDBCOSMETICS Photo of BTC Top shot @behindthechair_com @oneshothairawards

Nominate Someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.