Meet Steve Vicera | Pilates Studio Owner

We had the good fortune of connecting with Steve Vicera and we’ve shared our conversation below.

Hi Steve, can you walk us through the thought-process of starting your business?
Once I discovered the incredible benefits of Pilates firsthand, I knew I had found my passion. The way it transformed my own body and improved my overall well-being was truly remarkable. It was then that I made the decision to open my very own Pilates studio.

But starting a business is never easy. It requires careful planning, research, and a willingness to take risks. I knew I had to understand the market and industry trends in order to succeed. So, I delved into extensive research to determine where the fitness and wellness industry was headed.

I discovered that boutique studios and Pilates training were experiencing a surge in demand. People were seeking personalized, specialized fitness experiences, and Pilates offered just that. Armed with this knowledge, I felt confident that opening a Pilates studio was the right move.

However, the decision to start a business is not solely based on market trends. It’s also important to follow your heart and do what you’re truly passionate about. For me, Pilates was not just a fitness regimen, but a way of life. It had transformed my own health and well-being, and I wanted to share that with others.

Growing up in a family business, where we dealt with car spare parts and accessories, instilled in me a strong business mindset. I understood the importance of taking risks and embracing the challenges that come with entrepreneurship. I knew that opening a Pilates studio would require dedication, hard work, and a willingness to overcome obstacles.

With my passion for Pilates and my understanding of the business world, I embarked on the journey of opening my own studio. It wasn’t always easy, but I persevered. I found the perfect location, invested in top-quality equipment, and hired experienced instructors who shared my passion for Pilates.

Today, my Pilates studio is thriving. Clients come from all walks of life, seeking the transformative benefits that Pilates offers. I am grateful for the opportunity to help others improve their health, strengthen their bodies, and find balance in their lives.

Opening a Pilates business was not just a business decision for me. It was a reflection of my own personal journey and a way to share my passion with the world. I am proud of what I have accomplished, and I look forward to continuing to grow and inspire others through the power of Pilates.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
At our Pilates business, our main focus is helping individuals find relief from pain by utilizing the principles of Pilates and incorporating the latest research in therapeutic exercises. Our goal is to assist people in living a pain-free life and improving their overall well-being. We take pride in the fact that we have clients who have been training with us for as long as 20 years, and we are incredibly grateful for their loyalty and support.

Getting to where we are today in our business has been a journey filled with sacrifice, patience, time, and financial investment. It certainly hasn’t been easy, but we approached each challenge one step at a time, much like climbing a mountain. Overcoming obstacles required a collective effort, and I learned that I couldn’t do it alone. As someone who tends to be a control freak, it was a valuable lesson to recognize the importance of relying on the expertise and support of others. The involvement of my family, mentors, clients, and industry partners has been crucial in scaling and growing our business.

What we want the world to know about our brand and story is that there is hope for individuals seeking relief from pain without resorting to surgery or relying solely on medications. We are passionate about providing a holistic approach to wellness and helping people discover the transformative power of Pilates. Our dedication to staying up-to-date with the latest research and incorporating therapeutic exercises sets us apart from others in the industry. We believe in the potential for individuals to live pain-free lives and want to spread awareness about the possibilities that exist through our Pilates business.

In summary, our Pilates business is driven by a mission to help people find freedom from pain and improve their quality of life. We are proud of our long-standing relationships with clients, the sacrifices we’ve made to get where we are today, and the valuable lessons we’ve learned along the way. We want the world to know that there is hope for a pain-free life and that our brand is dedicated to providing holistic solutions through the power of Pilates.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would take him to some of the hiking spots like Pinnacle Peak, Camelback Mountain, take them out to dinner to some of our fantastic restaurants in the valley like Eddie V;s. Sedona’s Devil’s bridge is also a great place to hike.

Who else deserves some credit and recognition?
I wanted to take a moment to express my deepest gratitude and appreciation for all the support and guidance you have provided throughout my journey of opening and running my Pilates business. Your unwavering belief in me and your constant encouragement have been invaluable.

To my aunts, thank you for instilling in me the values of hard work and perseverance from a young age. Your example of running a successful family business taught me the importance of taking risks and embracing challenges. I am forever grateful for the lessons you have taught me.

To my wife, thank you for being my rock during the ups and downs of the business cycles. Your unwavering support and understanding have been a constant source of strength for me. I am grateful for your patience and belief in my vision, even when things seemed uncertain. Your love and encouragement have kept me going, and I couldn’t have done it without you.

To my in-laws and brother-in-law, I am deeply grateful for your investment and willingness to take a risk in opening my business. Your belief in my abilities and your financial support were instrumental in turning my dream into a reality. I am honored to have such supportive and generous family members.

To all my clients, I want to express my heartfelt appreciation for your trust and support. Your presence in my studio has not only allowed me to share my passion for Pilates but has also provided me with invaluable business advice and guidance. I am grateful for the mentorship and wisdom you have shared with me. Your honesty and willingness to tell me what I needed to hear, rather than what I wanted to hear, have been instrumental in my growth as a business owner.

Each and every one of you has played a significant role in my journey, and I am truly grateful for your contributions. Opening and running a business is not an easy task, but with your support, I have been able to overcome challenges and achieve success.

Thank you once again for being a part of my journey. Your belief in me has been a driving force, and I am forever grateful.

Website: sommetfitness.com

Instagram: https://www.instagram.com/sommetfitness

Linkedin: https://www.linkedin.com/in/steve-vicera-7154929

Twitter: https://twitter.com/sommetfitness

Facebook: https://www.facebook.com/sommetfitness

Yelp: https://www.yelp.com/biz/sommet-fitness-scottsdale?uid=d5izSKf3lBVpkNb1cavMAQ&utm_campaign=www_business_share_popup&utm_medium=copy_link&utm_source=(direct)

Youtube: https://youtu.be/xUfk1EFkZmc?si=nL9eC7IiyWTtY-3w

Image Credits
Special thanks to Marc Martinez Photography