There are so many factors that can play a role in determining our results, performance and ultimately our success, but some factors matter more than others. We asked folks what they felt was the most important factor driving their success.

Sam Arrow | [nueBOX] Financial Director

[nueBOX] is a non-profit organization that supports artists in creating work that is memorable, honest, and explorative. Our programming makes the artistic process transparent, collaborative, and accessible to artists and the artist community. [nueBOX] was founded to create resources and community to fill a gap in Phoenix’s artistic community and [nueBOX]’s success is built upon providing a genuine need. Read more>>

Kosiba Oshodi-Glover | Filmmaker & Producer

For me, I believe the most important factor behind my success is inspiration, because inspiration fuels dreams. As a human first, then filmmaker, I work hard to make sure my work leaves people knowing that they too can live the lives they imagine for themselves. That’s why creating opportunities to cast and recruit my friends and people within my community is so important to me. Read more>>

Joanne Santiago | co-owner of C.O EL NIGERIANO J.J

The factor behind the brand’s success is to offer a product as it is our value proposal; combined with a customer service loaded with honesty, respect, empathy and kindness. We treat our customers as people, having sympathy with them while others looks at them as a money bill Read more>>

Angie Roberts | Wedding Photographer

Staying true to photographing what makes me happy is what has been the most important factor behind the success of my brand and my business. I enjoy light and shadows, but also (more importantly) people and emotions. Weddings allow me to capture these things I enjoy in a single event. Read more>>