We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Nancy Ngo | Artist and Founder Ngo Fine Art

Every experience is a gift. Even difficult experiences are gifts that offer lessons of perseverance and strength. Growth is the most essential part of life. Read more>>

Nigel Clouse | Artist

One of my personal core values is resourcefulness. A resourceful individual is able to analyze and allocate their available resources to solve problems—creating something from nothing. I believe creativity and critical thinking skills are essential when problem solving in the 21st century in both personal and professional life. My artistic philosophy revolves around being resourceful with available materials, which harkens back to both the Bauhaus minimalistic design aesthetic and the inclusion of found objects within works of art. I find there is an unmistakable satisfaction when an individual completes a project using only the resources available to them and their own ingenuity. Read more>>

Lisa Whealy | Music Journalist & Brand Strategist

Integrity is everything. My word is my bond, -like in James Barrie’s classic Peter Pan. In my opinion, once people lose faith, either the struggle exponentially increases. This could mean the death of a brand or business in today’s volatile times. Read more>>