We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Jayare Robbins | Tattooer & Painter

A principle I’ve tried to apply to my art and my buisness is to tell the truth or at least try not to lie. I’ve found that it’s easy in the short term to be dishonest or to fib in efforts to spare someone’s feelings but in the long term it’s unhelpful. Read more>>

Marcus Smith | Host of the Constant Wonder Podcast

After sixty orbits around the sun, there’s something I’ve finally figured out about myself, and it’s huge. And it has resulted in the “Constant Wonder” podcast that I host. I should have realized this much sooner, because it’s not all that complicated: the huge thing is that I simply have never felt like anything in this world is “normal.” Nothing should ever be viewed as ordinary, routine, or commonplace. Read more>>

Pip Tinyhead | Plushie Content Creator

Enjoy the tiny things in life. There are so many things to appreciate everyday that are often over looked. If you can focus on finding the tiny smiles in life, I think that it can really have a positive impact on you. Put a piece of candy by your porch and be happy for the ants as you watch them have a good meal. Take a deep breath in through your nose and appreciate you don’t have a cold! These are the tiny things I am talking about. Read more>>