We had the good fortune of connecting with Murray Bolesta and we’ve shared our conversation below.

Hi Murray, do you disagree with some advice that is more or less universally accepted?
Don’t do paid advertising. The conversion rate, even with highly targeted advertising, is too unfavorable for the product I sell. Only if you’re starting out rich with marketing money to blow would I bother with paid advertising. In that case, with a large up-front investment dwarfing your revenue, there could be a long-term benefit.

Alright, so let’s move onto what keeps you busy professionally?
I overlapped a conventional first career in business with my current second artistic career. It was a multi-year overlap and required discipline and an enormous sacrifice of time. The lesson I’ve learned artistically is that my eye continues to improve, and my technical knowledge continues to expand. My second career, although almost 20 years old, has only just begun.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Secret places in nature that I’ve discovered the hard way!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I dedicate my Shoutout to my high school photography teacher, from a time when public schools commonly still taught art.

Website: www.murraybolesta.com

Instagram: https://www.instagram.com/murraybolesta

Facebook: https://www.facebook.com/MurrayBolestaFAP

Other: www.murraybolesta.etsy.com

Image Credits
All images © Murray Bolesta All Rights Reserved.

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