We had the good fortune of connecting with Hewan Tesfaye and we’ve shared our conversation below.

Hi Hewan, we’d love to hear more about how you thought about starting your own business?
To expose the raw, authentic core of human behavior and experience in a generation obsessed with masking perfectionism, I aim to create a sanctuary for truth through the power of genuine storytelling. By sharing my real, unfiltered experiences and hard-earned wisdom, I want to forge a space where vulnerability is celebrated, imperfections are embraced, and every soul can find refuge and connection.

This journey is about tearing down the facades and revealing the messy, beautiful truth of what it means to be human. It’s about acknowledging the darkness, the pain, and the struggles, while also honoring the moments of light, triumph, and profound growth. I call out to those who have felt silenced, misunderstood, or unseen—to step into the light of their truth and be unapologetically real.

In this space, I reject the superficial narratives of flawlessness. I embrace the scars, the mistakes, and the raw emotions that define our shared humanity. By telling my story—deep, unvarnished, and from the heart—I create a tapestry of collective healing and understanding. Here, we learn that our vulnerabilities are not weaknesses but sources of strength and connection.

Through this honest exchange, I dismantle the myths of perfection and pave the way for true human connection. I show that it’s okay to be imperfect, to struggle, and to grow. This is the revolution of authenticity, a movement that honors the raw, unfiltered human experience and invites everyone to join in the powerful act of being real.

Alright, so let’s move onto what keeps you busy professionally?
My art is deeply rooted in the raw, unfiltered truth of human behavior and experience. What sets me apart is my commitment to authenticity. In a world where so many mask their imperfections, I create a safe space for others by sharing my true, unvarnished stories. My work is not about presenting a polished version of myself but about embracing and exposing the messiness of real life. This honesty resonates with people who are tired of the facade and crave genuine connection.

I am most proud of my journey towards self-acceptance and the ability to transform my darkest moments into powerful narratives that inspire and heal. I’m excited about continuing to explore and share these stories, knowing that they have the potential to help others feel less alone and more understood. Each piece I create is a testament to the resilience of the human spirit, and I am thrilled to see how my work can impact others.

Getting to where I am today was far from easy. My professional journey is intertwined with my personal struggles. In my twenties, I hit rock bottom. Imagine sitting in a bathtub, under the influence of something, and suddenly being overwhelmed by a flood of emotions and realizations. I felt absolute loneliness, disgust, and spiritual brokenness. I had no support system, no one to turn to. It was one of the most traumatizing yet transformative experiences of my life.

I had to face myself, my emotions, and my past head-on. This process of self-examination was incredibly painful, but it was also necessary. It forced me to confront and process my trauma, and in doing so, I began to understand the psychological, emotional, spiritual, and generational impact on my life. This deep self-reflection and intentional growth paved the way for my professional path.

One of the biggest lessons I’ve learned is the importance of self-acceptance and authenticity. You cannot truly grow or heal if you are constantly hiding parts of yourself or seeking validation from others. Another lesson is the power of resilience. No matter how dark and hopeless a moment may feel, there is always a way through. It requires commitment, faith, and sometimes a willingness to lose everything to gain a true understanding of oneself.
I want the world to know that my brand and story are about embracing the raw, authentic, and often messy human experience. My journey has been one of profound transformation, moving from a place of deep despair to a space of self-love and acceptance. I want to create a space where others feel safe to explore their own truths, confront their traumas, and embark on their own journeys of self-discovery. It’s about breaking free from destructive patterns, unlearning and relearning, and ultimately standing in your own power. Through my art and storytelling, I aim to show that it’s possible to overcome even the darkest moments and emerge stronger, wiser, and more self-secure.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I want to give credit to my mother, father, brother, friends, and even those who have hurt and betrayed me.

Website: https://hewanofhope.com

Instagram: Hewezzy

Youtube: Hewan T

Other: Tiktok: hewezzyy

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