Many books on startups and business talk about how there are right and wrong reasons for starting a business. So, we asked a handful of successful founders about their reasons and the thought-process behind starting their business.

Rhuneisha Fields Richardson

Honestly, it wasn’t about “starting a business” at first — it was about surrendering to what God had already placed inside of me. I’ve always been a creative thinker, an encourager, and someone who sees purpose in people and in moments that others might overlook. But for a long time, I tried to fit into traditional boxes — stable careers, predictable paths, defined roles. Read More>>

Anaiz Zambrano

I’ve always dreamed of owning my own business. Growing up, I watched my parents explore different entrepreneurial paths, and that left a lasting impression on me. I admired their drive, creativity, and the freedom that came with building something of their own. That planted the seed early on—I knew I wanted to create something that was mine, something that reflected my passions and values. Read More>>

Erika Clary

celebrated. Because I always felt like an oddball at every salon I had ever worked at or visited, I was inspired to create something that leans into odd. Look for all the tiny bones hidden throughout the salon, but more importantly, be greeted with a genuine hello from the personnel behind the desk with wild makeup and great hair. If you appreciate the dramatic, you’ve found your place.
My vision was to create a unique salon experience for our clients and provide our guests with something that feels different from anywhere else, giving each guest a sense of belonging. Read More>>

Noah DiPasquale

That answer is twofold. Over the past 10 years, I’ve started two successful businesses, plus a couple more since then, but I’ll focus on the first two for this interview. The first came from a desire to be my own boss. At the time, I was working as a management consultant, stuck on what felt like the corporate “hamster wheel.” I craved the freedom to make my own decisions and take control of my future. Honestly, part of it was driven by desperation—I just needed a major change in my life. That business turned out to be a success: we ran it for three years and exited in 2019. Read More>>