We had the good fortune of connecting with Juma Martinez and we’ve shared our conversation below.

Hi Juma, is there something that you feel is most responsible for your success?
The most important factor behind my success has always been my family. I grew up knowing what it felt like to go without, so everything I do now is driven by the purpose of keeping my loved ones healthy, supported, and financially stable. That same motivation carries into my professional life. Every day in the lab, I take pride in testing and standing behind brands that deliver true quality and safety for consumers. For me, success isn’t measured by money, it’s measured by integrity. If I can help ensure people are putting supplements into their bodies that are clean, safe, and truly beneficial, then I’ve done my job. The real win is knowing I’m contributing to a healthier, safer world for families everywhere.

Beyond the lab, I’ve also been a professional turntable DJ for 13 years. And honestly, the same factor applies to my success as a DJ. Whether it’s in the studio or at an event, my goal is to create the best possible experience. I bring energy, authenticity, and passion to every set because I want people to feel uplifted and walk away with unforgettable memories. At the end of the day, it’s all about giving my best! Whether that’s through health and wellness or through music and entertainment.

Alright, so let’s move onto what keeps you busy professionally?
My career journey has been anything but easy, but every challenge has shaped me into the professional I am today. I finished college while raising my son Julian as a single mother, and that experience gave me the drive and discipline to keep pushing forward no matter what. After graduation, I landed a job in microbiology, which became the foundation for everything I’ve built in the nutraceutical industry.

One thing that sets me apart is how deeply I care about the quality and integrity of the products I stand behind. I don’t just clock in and out, I’m constantly researching, testing, and learning to ensure that what reaches the consumer is not only effective but safe. I take pride in knowing that the supplements I support can truly make a difference in people’s health.

It hasn’t always been easy. Early on, one of the biggest lessons I learned was about trust in the workplace. Being too friendly or open too quickly sometimes left me underpaid and vulnerable to office politics. But over time, I realized that staying focused on my career goals, maintaining professionalism, and letting my work ethic speak for itself would always carry me further.

What I’m most proud of is the reputation I’ve built for standing firmly on morals and integrity. I want the world to know that when I put my name and energy behind a brand, it means I believe in it fully. Working alongside families like the Pratte’s, who are dedicated to clean, safe, and transparent products makes me proud to say that the brands I represent put health and quality above everything else. That’s what I stand for, and that’s the story I want people to take with them.

The same goes for my DJ life! I’m currently one of 3 resident DJ’s at Talking Stick Resort and Casino Arizona, where I’ve been rocking the turntables since 2013. I take so much pride in holding that residency for so long and consistently bringing the best energy behind the wheels of steel. For me, quality isn’t just something I apply in the lab, it follows me through every aspect of my life. Whether it’s music or science, I put in the same level of passion, consistency, and effort to make sure I’m always giving my very best.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If I could recommend a spot to check out, I’d definitely say Dahlia Tapas Tequila and Wine. Their food and drinks are always amazing, and the owner is not only a great friend of mine but also someone who’s built a few other standout bars around Phoenix. If someone has never been to Arizona before, I would absolutely take them to Sedona. It’s one of my favorite places! The scenic red rock views are breathtaking, and I love wandering through the little shops and grabbing a bite at the pizza spots there. It’s truly a must-see experience

Who else deserves some credit and recognition?
First and foremost, my shoutout will always go to my little family at home. They are the reason I push myself to succeed in every area of my life, and they remind me daily why I work so hard. Their love and motivation keep me grounded and focused. Professionally, I have to give recognition to Ramses JA for believing in me in the DJ world and pushing me to secure some of the most rewarding gigs from coast to coast. He was not only a great mentor in radio, but to this day he remains an amazing friend and person.

As for my career in nutraceuticals, I have to shout out Flaminio Villamil an incredible formulator with over 30 years of experience in the industry. When I first stepped into this field, working under him and his wonderful daughters opened my eyes to a whole new side of the business. Watching his depth of knowledge and passion for formulation inspired me to grow, to learn, and to one day be just as impactful in this industry as he has been throughout his career.

Website: https://nbpure.com

Instagram: djjumaxo

Twitter: https://x.com/NBPure

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