We had the good fortune of connecting with Alannah Gonzales and we’ve shared our conversation below.
Hi Alannah, what’s your definition for success?
I define success as feeling. It isn’t measured by the number in my bank account or certificates on my wall. It’s the feeling within yourself when you’ve achieved any goal. Regardless, of the size of the goal that you stood up and did something for yourself. Success is something we all are entitled to feeling, but so often the focus is on numbers over the way we choose to feel in the moments of the smallest accomplishments.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I was about to apply for nursing school when I began to question if that was what I really wanted for my life and for my kids. I had never been exposed to entrepreneurship in my personal life so when I stumbled upon it, I was in love instantly. I decided to quit school and pursue a new life dream. I was very hesitant. We like to think having a job such as nursing is always secure, but I had ask myself would I be happy? There was and has been a lot of tears as I developed and grew my business.
It’s scary betting on yourself. It’s easy to see someone else’s potential but not always easy to see your own potential. I overcame that fear with a lot of personal development work to show myself I am capable. If I wanted my clients to believe in their unlimited potential I had to do the same for myself. I’ve learned to be vulnerable in this process and to show up in such an authentic way, I never imagined before. When you are naturally yourself in business it makes it that much easier to achieve the level of success you are desiring.
I want the world to know that I never gave up. That I believed there could be deep changes in the way we interact in our world and that it can be impactful for all. That’s what I fight for everyday.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I would definitely see what kind of sports are happening at the time. Taking them to see any of the amazing Arizonan sports team is always a vibe. Especially on a nice spring day catching a Diamondbacks Game and enjoying a cold beverage behind the dugout is something everyone coming to town should experience. The next day, I would have her check out Stand up live to see the comedians that come through that weekend. But before the show I would definitely have her experience all the restaurants in the area such as the Ainsworth for the Nacho Trash Can or Bitter + Twisted for the delicious drinks. Maybe after maybe take her to my favorite speakeasy in Downtown Phoenix.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
A book that really propelled my business forward was, “You are a Badass” by Jen Sincero. This woke me up to seeing I could really create a business and took a leap of faith after finishing the book.
Other: Tiktok: https://vm.tiktok.com/ZMeJcYJwa/ Podcast: https://podcasts.apple.com/us/podcast/wake-the-goddess/id1554931707