We had the good fortune of connecting with Ayana Grant and we’ve shared our conversation below.

Hi Ayana, we’d love to hear more about how you thought about starting your own business?
I’m kind of a serial entrepreneur. I’ve been creating products and starting businesses for a long time. Better Gut Feeling has really become a culmination of everything I’ve ever wanted to do business wise. My thought process was to create a system that would pour into others live’s as it pours into my family’s life. This is why creating a holistic business was super important to me. I wanted to really be able to put my heart into my products so that my clients would feel it and feel better ultimately.

What should our readers know about your business?
Better Gut Feeling is an online and in person health food store that primarily sells Seamoss Gel in different flavors to heal the body and boost the immune system. Seamoss is a red algae that grows off the coastal rocks of the ocean which is where it gets its high mineral content from. Seamoss has been eaten in the Caribbean for generations and we are so excited to be a part of its migration to the health and wellness space in the states. Some of the benefits of eating Seamoss are that it lubricates the intestines, it’s high in fiber, it enhances sexual performance, it’s great for hair skin & nails, it’s great for digestion, it boosts immunity & it can even be used topically on the skin as well! My husband and I are both from the West Indies…he is from Jamaica and I’m from The Bahamas & St. Thomas. We import our herbs and Seamoss from Jamaica which we are very proud of because our goal is to create opportunities and give back to our community in the states as well as our communities back home. I find that the key to success is consistency even when I’m not seeing results. I try my best not to let the small failures ruin my next attempt at whatever it is I’m doing. Nothing about being an entrepreneur is easy but I find it to be worth it because I love the freedom and potential that I’m presented with every day to be Better. I want the world to know that if you have the vision that means it’s itching to become real it just needs you to consistently do the work of birthing it. You have to show up for yourself. Better Gut Feeling represents life, health, family, & community. We want to see the people we are connected to feeling better & better & better.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
One of the most exciting places in central Jersey has to be downtown New Brunswick area by George Street. I love food so of course that’s what I’m talking about! There’s so many cute little spots to eat and you can walk. If you’re vegan or veganish or you just like vegan food haha you have to go to Veganized in New Brunswick. It’s top tier honestly. Then there’s Deltas…. they have delicious soul food and the ambiance is impeccable. They even have live music/karaoke every other Thursday! Lastly, check out Grounds For Sculpture in Hamilton NJ. There’s so many different art pieces there you’ll get lost in the creativity.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband Sandre has been a huge rock for me even before the success of Better Gut Feeling. I remember when I was making colorful Afro wigs and selling them on Etsy, he would help me crochet the hair in my backyard. He truly believes in my dreams and aspirations and does whatever he can to help bring them into fruition….I love him for that among many other things. Also, My mom Maritza and my dad Roderick have both believed in my vision and helped to push it forward and I’m grateful for that. My mom always says “it takes a village” and she did not lie! My sister Jaeda Wildgoose has added her flare & great taste for our flavor combinations. She has always come with innovative ideas to make us better at what we do and I’m grateful for her

Website: www.BetterGutFeeling.com

Instagram: @bettergutfeeling

Facebook: Better Gut Feeling/ Ayana Grant / Sandre Grant

Tiktok: @bettergutfeeling

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