We had the good fortune of connecting with Bobby Machado and we’ve shared our conversation below.
Hi Bobby, how do you allocate your time and resources between long and short term goals or objectives?
My interests are pretty wide and I am extremely inspired by different industries, subjects, and possible outcomes. I tend to base a majority of my resource allocation decisions for long term game plans, while keeping a balance on profits. I maintain a consistent focus on increasing efficiency and profits, not so I can cash in, but so I can increase resources to move faster. Speed is real and if you are not moving fast enough, someone else is. As soon as we have completed a new add-on product or functionality for one of our internal brands, the next project is already planned and ready to begin.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Signa Marketing is a full service digital agency, working with small to large businesses, to help increase their online presence and drive business results. We have expanded our small business digital marketing and website offerings in the last year, and we couldn’t be happier with the feedback that we have received so far from our small business clients. Additionally, our larger client accounts have increased as well in both digital marketing and web development sides of the company. Our focus has always remained on bringing hardcore strategy and execution to our clients, and treating their business as if it were our own. Lastly we launched our show named Blueprint, in which I answer any and all questions in regards to how to market your business online – you can find it on YouTube, Apple Podcasts, Spotify, and everywhere else! Sector 7 Apps was launched in late 2017, and it has been a great ride so far. We initially began with only focusing on mobile app development, however we quickly expanded into web based application design and development for both internal business applications, and customer facing products. We have a few internal brands that we work on and this has made a big difference for us when it comes to taking risks and testing. Rather than advise our Signa Marketing or Sector 7 Apps clients to take specific actions, 9 out of 10 times we have already tested what we are recommending on our own internal brands. Being involved in several companies is what makes me excited and not become burned out on just one. I enjoy switching things up and changing my frame of mind to different objectives and outcomes. As an overarching mindset, I simply enjoy creating – taking an idea and making it manifest. As with any business, challenges that you expect or not expect, will always appear. I view these as stress tests to see if I deserve having any company or idea be created. If I make mistakes and fail, then that is on me, whether I built the wrong service or managed the wrong team, all these decisions are ultimately on me, and I find that I feel more in control with this mindset.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Let’s do a quick break down! 1) Drive to the Comedy Store in LA for a Saturday night comedy night; there are HUGE headliners here all the time, and if you want to see some of the best comedians in the business, you go here. Prior to that, we would have been at Santa Monica beach eating and having an IPA beer. 2) Hit up Starbucks to work for a couple hours. 3) Drive to Glen Helen raceway, Pala, or Perris raceway and put in laps on the motocross track. 4) Drive to Venice Beach and have a skateboard sesh at the skateboard park. 5) Stop at another coffee shop and work for a couple of hours. 6) Go to a metal concert, preferably As I Lay Dying concert in Orange County. 7) Work more on fun projects that are related to internal brands. 8) Visit a space center of some sort; I don’t think SpaceX allows tours, but we’ll try. I mixture of high energy environments is what I tend to gravitate towards. At the same time, anything that is technical and interesting will always grab my attention.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have to give this shoutout to both my parents, Roberto Machado and Lillian Machado. My parents have always supported my goals and ambitions since the day I was born, and have always maintained a “can do” attitude, which is where I get most of my optimism. My father has always supported taking risks and I grew up first hand seeing him take risks. Additionally, I saw both outcomes as well; seeing both the reward and loss at times. I learned how to navigate around loss or setbacks, and pivot to a different execution plan. Additionally, I learned how to work hard, maintain a strong work ethic, and think thoroughly and critically when it comes to projects. My mother on the other hand is extremely caring and compassionate. She really tends to understand others and truly is always interested in what others have to say. She always seeks to make people feel welcomed and at home, and when someone succeeds in something, she is jumping up and down with them in excitement!