We had the good fortune of connecting with Cassie Wicklund and we’ve shared our conversation below.
Hi Cassie, we’d love to hear more about how you thought about starting your own business?
At the start of 2020 while we were all spending more time at home, I asked my mom for a cutting of one of her plants. I rooted it, planted it, and observed it growing. Fast forward a few months, and our home began to fill with plants and greenery – different varieties blooming and turning colors. So beautiful and alive.
When my friends visited and saw all the plants, they began to ask me how to care for their own. I gladly helped them out sharing what I knew. The process for starting Maison Des Plants came to me during a trip to Home Depot. A curious plant shopper came over to me asking about how to care for a bamboo. We talked about care and then she pondered about caring for the other plants she had, preventing pests indoors, and a few other related questions. I gave her all the hints I could. I walked away from that conversation thinking, “There is a concept here to be pursued.”
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Day to day, I help other people’s days run smoothly. I have been an executive assistant for five years now in a variety of offices and industries. I liken the work to playing Whac-A-Mole: The real-life game in which players use a mallet to hit toy moles, which appear at random, back into their holes. My workday is often filled with putting out fires, adjusting on the fly, and accommodating other people.
Maison Des Plants is my creative outlet and helps tone down that chaotic energy with a more natural, slow-paced approach to planting and working with nature.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I love to hike the local mountain ranges. Superstition is one of my favorites. We’d start the morning off in the mountains, grab a coffee at a local spot like Four Silos in Gilbert on our drive out of town, and enjoy the sweet breeze of the winter desert during our hike.
Afterwards, we would plan for lunch at one of two places – Fire & Brimstone wood-fired pizza or Sushi Brokers for incredibly flavorful sushi.
Say there was a great thrift vintage market that weekend or farmer’s market, you would find us there in the early afternoon before enjoying an amazing New Mexican style dinner full of spice at Blue Adobe in Mesa.
Who else deserves some credit and recognition?
My mom. She’s always had a green thumb – for humans and for plants. She takes the time to learn and offer all she can to encourage growth.