Meet Cindy Lee | Chief Brand Officer

We had the good fortune of connecting with Cindy Lee and we’ve shared our conversation below.

Hi Cindy, we’d love to hear more about how you thought about starting your own business?
I started keeping my first ever Corgi 2 years ago, and as a dog-mum and a fashion-conscious shopper, this idea of matching outfits caught my attention and I tried looking for matching accessories online. However, I saw a sea of pet accessories in the market but they are either too cute to match with my daily outfit or their price is going over my budget. Nothing in between. That’s when I realized that there aren’t many options for reasonably-priced good quality pet accessories which fit my fashion taste… So one day while talking with my team, we decided to create our own brand to serve those fashionable dog-mums like me!

What should our readers know about your business?
Fashion industry always harms the environment. I feel so bad about how worse this situation can be. I want to prove that the fashion industry can be sustainable in all ways and convey the message – ‘Shop ethically’ to our customers. Thus, we tried to include an ethical meaning to Dogily by partnering with i=Change to protect wild animals, empower women and girls in less-privileged countries. Moreover, we work closely with our manufacturers to develop pet accessories with sustainable materials and timeless design to reduce waste and eliminate plastics and increase recycled content in our packaging. Our products are selectively handcrafted and guaranteed to be durable; That being said – No more fast fashion! In the future, we will keep partnering with animal rescues and charity organizations to contribute as much as we can to protect the environment and animals.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
For Shoutout Arizona readers, I would recommend Hong Kong, where we are based at the moment! For western readers, Asia is so much different and a lot of wonders you can find during your travel here. I recommend try our traditional Cantonese cuisine Dim Sum, and visit the Big Buddha located at Lantau Island. You will be amazed by the Asian vibe and culture.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Developing a brand is not easy, requires time, budget, and patience. Support from others means a lot to us along this journey as well! We appreciate all the support from our Dogily community a.k.a our customers and partners. I am so grateful that Dogily had the opportunity to be featured in many prestigious magazines like British Vogue, Tatler, Schön, and Modern Dog and so much more and partnered with a few pet brands, animal rescues and charity organizations.

Website: https://dogily.com/

Instagram: https://www.instagram.com/theofficialdogily/

Linkedin: https://www.linkedin.com/company/theofficialdogily/

Twitter: https://twitter.com/dogily_official

Facebook: https://www.facebook.com/theofficialdogily

Youtube: https://www.youtube.com/channel/UCT5zl_tveWClhVElgl17ZDg

Other: Tik tok: https://www.tiktok.com/@theofficialdogily

Image Credits
Photographer: Theo Tang