We had the good fortune of connecting with Emma Totten and we’ve shared our conversation below.
Hi Emma, maybe we can start at the very start – the idea – how did you come up with the idea for your business?
Remodel Social was born of necessity. During the first 5 years of launching my digital marketing agency, I was exclusively working on retainer contracts with larger organizations like Arizona PBS and TGen. I loved working on those projects and getting to be creative with new campaigns and initiatives, but it always bothered me that I wasn’t able to offer a more affordable solution to the small businesses who came to me wanting marketing help. Last year, my husband was able to hop on board and help me streamline my processes in a way that would allow me to offer social media services to Arizona real estate agents at a price point that worked for them. Today, I spend my days helping local agents stay relevant during the digital age and be as searchable as possible online.
What should our readers know about your business?
At Remodel Social we really strive to do everything we can to demystify the wonderful world of Facebook. We offer two main services, which I’ve explained below. Business Page Posting – For a monthly fee of around $29/mo, you can get personalized Facebook posts that go out two, three or four times per week on your Facebook Business Page. At the beginning of each month, we send out a content calendar that has every post caption and link/image written out for the entire month. The real estate agent can adjust anything they’d like to before the posts are published to their Business Page. You can see more about our monthly posting service here: bit.ly/RS-posting Page Remodel – For a one-time fee of around $100, the experts at Remodel Social will set up a Facebook Business Page for you or help you “remodel” an existing one to be ultra-searchable. This service includes a custom-designed cover photo with compliance logos and the agent’s contact information. You can see more about it here: bit.ly/new-page20 There are obviously a lot of other services that can post to your Facebook Business Page, but we really work with our real estate agents to help them understand the strategy behind the way our posting system works. We run classes and host one-on-one consultations and are always just an email away when someone needs our help. I truly think it’s invaluable for our agents to have someone to turn to when they have a question or concern. Facebook can be a scary place sometimes, but we do our best to make it less intimidating. The other nice thing about Remodel Social is that we are local to the community we work with. I once had an agent who had signed up with one of our national competitors and she told me that the posts on her Facebook Business Page just didn’t make sense for an Arizona audience. One of the posts on her Page, for example, was about how to shovel snow from your driveway. As you can imagine, this didn’t really make much sense for her Phoenix metro audience! Our content writers live and work in the communities they write about, so you’ll see authentic insights about what Arizona is really like. I’m very proud that we’ve built something that functions so well and takes the guesswork out of Facebook for our real estate agents. I’m also very excited about the results we hear when agents have been signed up with us for a longer period of time. We took on a client in the Remodel Social “beta” back in late 2019 and his Facebook Business Page was coming up on the second page of Google Search Results when he first signed up with us. Today, his Facebook Business Page is the second result when you Google him. This is HUGE for an agent like him who does most of his business through referrals and needs to ensure that those referrals can quickly Google him, find his Facebook Business Page, see that he’s an active agent who posted a few days ago about something that is relevant to them, and then use his Facebook contact information to reach out to him. We are thrilled that our service has made such a difference for him and he is able to convert more of his referrals in this way.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
One of my favorite things about Remodel Social is getting to highlight local businesses and show them our support. Our agents will see “small business spotlight” posts in their content calendars which help show off their local expertise and community knowledge. The spotlights differ depending on the community the agent is targeting (Southeast Valley, Phoenix metro, etc) but you’ll always see us advocating for local spots that we personally love and recommend. If I was planning a full week for someone visiting, I would definitely recommend taking the trip to Sedona for an epic hike (or two or three) and then hitting some of the best local restaurants and breweries that Arizona has to offer. We are very food-oriented so I would probably spend most of the trip visiting different places to eat! Some of our all-time favorites are Phoenix Burrito House, Lola’s Coffee, QuartHaus, Slickables, Snooze, Olive & Ivy, and Downtown Chandler Cafe and Bakery.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My success would not have been possible without the support of my parents. I’m very lucky to have parents who always encouraged my entrepreneurial streak, and I’m very grateful that they never pressured me to just “get a real job.” They truly understand why I chose the path that I’m on and they are always ready to help me however they can.