We had the good fortune of connecting with Jan Crystal Smith and we’ve shared our conversation below.
Hi Jan Crystal, is there something you can share with us that those outside of the industry might not be aware of?
COMPLEXITY. Many aspects of Digital Marketing are easily and freely accessible, so many outsiders don’t consider it to be challenging. Anybody can sponsor a post on social media but many professionals outside our industry typically don’t have the experience or skill set to create & optimize a complete, successful ad campaign. Every successful marketer has their own formula they use to recreate high-performing campaigns for clients, which took time & creativity to develop.
A good marketer also has some sort of sales background, which helps in creating targeted audiences and ad concepts that speak to ideal customers. Our thought process is much more complex than many realize.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
We are a digital marketing company based in Phoenix, Arizona. Our people, strategies and areas of focus are what set us apart. Every person is unique and so am I, so I try to work with clients who are looking for a breath of fresh air. It took us a while to build a fulfillment team that was best suited for the company and it’s growth potential. I believe we have that set of people now and I’m so excited to see how far we can go!
Operating a business is not easy by any stretch, but an entrepreneur doesn’t become one if he/she enjoys working for someone. Sometimes self-doubt and doubts from others will make you question why you became an entrepreneur, but I’ve learned to keep people in your network who get you and think like you. It helps tremendously.
I want the world to know that while we do provide services (PPC, website design, social campaigns), we are a development company at our core. I started out as a web developer and we have a great dev/design team. We’re working on a beta version for a customer portal, which we hope entrepreneurs & sales people can utilize to learn marketing and grow their businesses. We’re aiming to have the app ready by early 2022!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Arizona has so many areas and types of entertainment to choose from. For me the East Valley has great eateries, bars and wildlife preserves. The West Valley & Downtown are great for watching a game. I’d recommend also visiting Sedona and Jerome, even for a day trip. Sedona is beautiful and towns like Jerome have great wine tasting!
Who else deserves some credit and recognition?
My family, particularly my mom, have always wanted me to strive to be great and accomplish my goals. God has blessed me. My family and mentors have invested their time and resources into our business and I couldn’t be more grateful.
Steven Fellheimer – photographer Tyche Real Estate LLC – website client