Meet Jason Washington | Co-Founder

We had the good fortune of connecting with Jason Washington and we’ve shared our conversation below.

Hi Jason, what is the most important factor behind your success?
The most important factor behind the Effort Fitness Brand is implementing that we are more than just a clothing brand. Effort is a LIFESTYLE and what we live by. We work hard and no matter what we do, we always put forth the EFFORT into whatever it is. We want to inspire others to find their own joy, it just takes a little EFFORT.

EFFORT truly is for everyone, and we are a firm believer that the only person stopping you is you! You have to be the change that you want, whether that is losing weight, building muscle mass or even living a healthier lifestyle, all it takes is a little EFFORT.

You don’t have to be the biggest, the strongest or the fastest. It’s all about the EFFORT and what you bring that to the table every single day; that is when the true transformation begins!

We support all walks of life who value the vision of our brand: from Amateur Athletes such as OCB Amateur Men’s Physique Competitor Teddy Tatum to Professional PNBA/INBA Physique Competitors like Danairo Moore.

We are truly passionate about Effort Fitness because it has the capability to speak to everyone. People choose a brand that they can trust and a brand that is relatable.

If you are doing your best and putting your best foot forward every day, you are a part of #TEAMEFFORT
If you are making a difference or a change, you are a part of #TEAMEFFORT
If you dedicated yourself to your EFFORTS, then you are a part of #TEAMEFFORT

MAKE A CHANGE AND JOIN THE TEAM!

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Our journey really has defined us as to who we are. Meeting in college, we didn’t have everything figured out. Due to our circumstances, we were kicked out of college and told by our professors and deans that we would never graduate and amount to anything. With the love and support of our families, we formed a brotherhood to motivate and push each other on a daily basis. From sports, school and the daily grind, we pushed each other to do better and be better every single day to get what we wanted out of life.

Starting the company was the easy part but figuring out what message we wanted to relay was even easier. Our efforts in life to stop making excuses for our circumstances has been the backbone of our livelihood. What sets us apart? Anyone can sell clothes! We are selling a message and a lifestyle which makes us more than a brand. We just happen to sell clothes.

Effort Fitness is a dream come true! Through Effort Fitness we are able to give back to the communities in which we live and provide a message that a little effort goes a long way. Effort Fitness is tangible! We are Effort Fitness; we are real life everyday people providing a message and a dream.

We stand before you today as three Black Male Entrepeneur’s and College Graduates to show you that all it takes is Effort.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If you’re ever in Chicago and looking for entertainment, you’re in the right place for it. From Museums and Art Institutes to the Famous Chicago Dogs you’ll find anything and everything you’re possibly looking for. Stop at Navy Pier to see the amazing lake front. Millennium Park to see the Bean. Lincon Park Zoo and much much more!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There are so many people/organizations we would like to shout out! First and foremost, we would like to shout our all of our customer’s for believing the brand and showing their EFFORT on a daily basis.

Our Business Partners, SJ McClacthey at Chin-Up Fitness, INBA PNBA Natural Bodybuilding Organization, Ironman Magazine/Generation Iron, Texas Evolution, Burnsville High School (Head Men’s Basketball Coach Jonte Flowers) for their continued support.

Our Brand Ambassadors: Danario Moore, Teddy Tatum, Brionna Johnson, Sami Schulz, Devin Ford, Erica Deal, Brittany Stroud for their hard work and Efforts.

Our amazing photographer and videographer Danny Smith and our Graphic Designer Alex Dorsey.

Last but not least, our Friends and Family for the continued support in this journey to bring EFFORT to all of our communities to do better and be better!

Website: www.teameffortfitness.com

Instagram: @effort_fitness_apparel

Facebook: @TeamEffortFitness

Image Credits
Danny Smith at Danny Photography