We had the good fortune of connecting with Jeff Heggie and we’ve shared our conversation below.

Hi Jeff, what was your thought process behind starting your own business?
In my 20+ years of entrepreneurship I have been through many ups and downs. I’ve had a lot of success and I’ve had many failures, all of which were learning experiences. During that time I have also had many opportunities to coach and mentor a lot of people in different aspects. This includes over 20 years of coaching different levels of basketball.

Out of college my first career was in the banking industry. I had a mentor there that helped me develop a love for personal development. This has lead me to become a life-long learner and also was the reason I began different coaching certifications.

As I continued on my entrepreneurial journey I knew that both the good and the bad experiences I had were lessons that I could share with others to make their path to success quicker and smoother.

When I first began my business coaching my focus was completely focused on the business part of the equation. But as I began to include more focus on the entrepreneur or leader’s personal development and mindset everything fit together and we saw more and quicker success in the business and in their own lives.

This has brought me to where I am today in my business coaching. My focus is both on the business and the people involved with a goal of creating success in both their business and their life.

As a basketball coach and as someone who loves to follow my kids around with their sports, I have always seen a strong correlation between sports, entrepreneurship, and life in general. Many of the valuable life lessons I have today came from athletic coaches and experiences throughout my life.

Beginning with my own team I began teaching them how to become better athletes by developing their mental strength.

My mantra is that an athletes hard work and dedication to their physical game is important, but it’s often their mental strength that differentiates successful athletes.

My goal to help athletes discover their true potential and become good human beings in the process pushed me to expand my coaching services into the athletic field with The Confident Athlete Program (www.JeffHeggie.com/ConfidentAthlete)

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
As a coach I work with two distinct types of clients. The first is the entrepreneur who is ready to take their business and their own life to the next level.

The second type of client I work with are athletes who want to maximize their potential by developing their mental strength. (This is the side of my business that I’ll put most of the focus on for this interview)

These may seem like two very different niches, but there are many similarities. I may not work with financials and marketing with an athlete, but all high achievers have to have the proper mindset, confidence, and habits to succeed.

Training and credentials are valuable, but nothing beats experience. With over 20 years of entrepreneurship, athletic coaching and being an athlete myself (including professional rodeo cowboy), I have a lot of knowledge that can make the road for others quicker and easier.

If I knew then, what I know now… I’ve often said this to myself as I reflect on past experiences. High achievers have to have a powerful mindset but they also need to understand how to control it.

I had the opportunity to coach my daughter in the sport she loves, basketball, from the time she was very young through her senior year of high school. I did everything I knew how to do to be a good coach for her and help her to develop into a great athlete. But, we don’t know what we don’t know. At that time I didn’t understand the difference between a fixed mindset and a growth mindset. Without knowing any better, I know that I did things that helped contribute to her having somewhat of a fixed mindset.

This has been a great learning experience for me in helping athletes today. But it’s also good to know that we can change our mindset. Fortunately, my daughter has learned to recognize the difference and has developed a growth mindset now.

Many of the most valuable experiences and lessons in my life came from failure in the past. In many different situations I have helped clients avoid failure because of my own experiences. But as valuable as those experiences are, they definitely were not easy!

We always hear the cliche quotes about failing. (fail fast, fail forward, you only lose if you quit, etc) Even though there is truth in these sayings and we learn a lot from failure, there is one part missing. When you’re the one failing, it sucks! Failure is hard. It’s not fun.

The lesson that I’ve learned from failure is to focus on the things you can control. When something goes wrong it’s easy to want to fix everything, but it’s important to focus your time and energy on what you can control.

What do I want the world to know about my brand and story?

I want to help you succeed and achieve your biggest dreams in life. How do people come from nothing, have everything stacked against them, and somehow become wildly successful? They think different! I help high achievers develop a clear vision and understand their purpose. We then focus on developing confidence and a powerful mindset that in turn allows them to achieve their biggest dreams.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Since most of our family is from Canada, we have developed some go-to things when people come to visit. This would vary depending on the time of year.

– Depending on the time of year, visits usually included watching one of my kids playing basketball or football
– Tubing down the Salt River
– Sun Splash water park
– Sedona (Slide Rock)
– Hiking (San Tan Hills)
– Eating: San Tan Flats, Rustler’s Rooste
– Treats: Twisted Sugar, Swig, Jeremiah’s Italian Ice
– Phoenix Suns game, Diamond Backs, Cardinals
– ASU Football game
– Quadding and motorbikes


The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’m most grateful to my wife, Tamara. She has been right by my side through every up and down and has always been my biggest support. I’ve had success and I’ve failed big, and she has been there to encourage me and pick me up.

I believe that EVERYBODY needs a coach or mentor in their life. I have had and continue to have many in my life.

Website: https://jeffheggie.com/

Instagram: https://www.instagram.com/jeffheggiecoaching/

Linkedin: http://linkedin.com/in/jeffheggie

Twitter: https://twitter.com/JeffHeggieCoach

Facebook: https://www.facebook.com/JeffHeggieCoaching

Youtube: https://www.youtube.com/channel/UCkgCsdx29eQcOBKPnopS2SA?view_as=subscriber

Other: www.JeffHeggie.com/ConfidentAthlete https://mindset.jeffheggie.com/ Podcasts (Daily Success Strategies, The Jeff Heggie Show, & The Jeff & Heidi Show) https://jeffheggie.com/podcasts/

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