We had the good fortune of connecting with Jennyfer Rubio and we’ve shared our conversation below.
Hi Jennyfer, can you walk us through the thought-process of starting your business?
Two years ago I became a mom in the highest boom of COVID19 pandemic. I witnessed many businesses silently disappear at a record pace affected by the pandemic. With social media platforms growing rapidly and new technologies, apps and devices emerging, the way we market is infinitely changing. It is commonly heard that if you are not online you do not exist. Sadly, that phrase could not have been more real since small and medium businesses disappeared, being unnoticed in an online technological world.
While working from home with my baby, I rethought my priorities, dreams and path. I started a Master Degree in Digital Audience Strategies at Arizona State University, while continuing working full time.
I wanted to help small and medium business owners have a strong brand and become unforgettable online, with strategies that combine proven marketing principles of the past, with modern-day branding and authentic storytelling.
With that in mind I started sharing Branding, Marketing and Communication tips in my Instagram account. Then, I took it more seriously and turned my dream into a goal. I gave branding and communication consultancy and online Workshops for latin entrepreneurs, while I continued with my full time job.
I created a business plan, a name and a logo for my business. In July 2021, I officially registered my Branding and Communications agency, as an LLC in Phoenix: Branthea, which is a combination of the words “Branding” and “Thea”, which means Goddess in Greek.
My goal is to help Latin American business owners and professionals elevate their brand uniqueness and tell their story in creative and inspiring ways that connect and convert with branding, marketing and communication strategies.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I believe a happy life is a balanced life, where I enjoy time with my family and help Latin American business owners and professionals become unforgettable online.
This is why I created Branthea, a branding and communications boutique agency, focusing on leaving a positive impact in the Latin American Community. I help business owners and professionals elevate their brand uniqueness and tell their story in creative and inspiring ways that connect and convert. With strategies that combine proven marketing principles of the past with modern-day branding and authentic storytelling.
Some of our services are: Personal Brand Building, including brand soul essence discovery, logo design and collateral material to position professionals online. We also offer design and content creation for social media, e-Newsletters, booklets, landing pages, websites; And give workshops such as: “Branding and content creation”, “Discover your grand soul essence”; And “How to build a successful personal brand”.
What sets me apart is my attention to detail, creativity and closeness. I give business a soul and transform them into an emotional brand, which makes them more valuable and memorable. I work closely with my customers and become part of their team, and with the power of design and precise wording, we create community and credibility.
I have created, launched and positioned global successful brands in Mexico, The United States, Colombia, Chile, Puerto Rico and Dubai.
I am proud of working with Maria Asunción Aramburuzabala, the most important business woman in Mexico and Latin America. I give communication counsel to the executive leadership team and secure branding and engaging communication campaigns for her portfolio companies in Mexico and the USA. I successfully led a brand transition from Bomi to Medistik, participating in meetings with the Members of the Board.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Day one in Phoenix,
Hike: Wake up very early to hike The Echo Canyon Summit Trail. This is a 2.1-mile out and back trail, it’s difficult, but offers spectacular views of the Phoenix metro area. When I moved to Phoenix, it was the first hike I did!
Brunch: We would go to Los Taquitos, a delicious Mexican restaurant and one of my favorites.
Then we will walk around Old Town Scottsdale, a spot that cannot be missed! The area looks like it came out of a wild west movie and is filled with restaurantes, art galleries and boutiques. We will visit the Scottsdale Museum of Contemporary Art, which boasts rotating exhibitions of contemporary art, architecture and design.
After that, we will have a Happy Hour or dinner at Maple and Dash Scottsdale. I would recommend ordering the mini seafood tower, featuring oysters, Alaskan king crab, scallops, prawn, and clams. Also, the “Pasta Back”, al dente rotini pasta served up in a creamy sauce, dropped right into your pan!
Day two in Phoenix,
Have breakfast at Colados Coffee and Crepes, a local family-owned business with a family and friendly atmosphere.
Then, Papago Park, this park lies adjacent to the Desert Botanical Garden and Phoenix Zoo, and you can actually see a number of zoo animals while wandering through Papago. Another option would be going to the Desert Botanical Garden, which has 50,000 species of flora, raining from flowers to trees to cacti, and they come from all around the world to brighten our day with vibrant colors.
For lunch I would take her to First and Last Phoenix, which is a modern american restaurant. Some of my favorite dishes here are the Yellow fin tuna tartare toast, the grilled carrots, dry aged bolognese and the Florida rock shrimp puttanesca.
Then a walk to Tempe Town Lake and depending on the season, there might be some fun festivals and events.
Day three Sedona and Grand Canyon
Sedona is a must! His striking red-rock buttes are astonishing. There are incredible art galleries and restaurants in what was once a small artist enclave.
Then we will drive to the Grand Canyon, considered one of the seven natural wonders of the world.
Who else deserves some credit and recognition?
I am fortunate to have a lovely and supporting family. It’s a very long list of people who deserve credit and recognition.
My husband is the most patient, hardworking and loving man. He is always encouraging me to follow my dreams. I also couldn’t do anything without my mom´s support, mentorship and love. Not only is she the best mom but also the best grandmother, she loves and takes care of Leo, my baby, so that my husband and I can focus on work.
My dad is my biggest fan and always cheers me up and believes in me.
My family in law is the most loving and supporting, so so that we can fulfill our dreams.
Last but not least, my friend Analia, who trusted me unconditionally. She has her own business and is an example of entrepreneurship, hardwork and dedication.
I would also like to thank my mentors and leaders: Sharon Aldrich, Ruzica Radulovic, Isaac Rivera, Leticia Rios and Maria Asunción Aramburuzabala. Not only have they trusted in me, but also helped me develop my full potential, empowering me to debate and generate creative contributions, not only to achieve the company’s goals, but also, my personal development.