We had the good fortune of connecting with Joey Morgan and we’ve shared our conversation below.
Hi Joey, can you walk us through the thought-process of starting your business?
The thought process behind starting my own business was actually quite simple. For years I created artwork as a hobby and about eight years ago I decided that it was time to take it to the next level and begin marketing myself and my work as a professional artist.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I believe what sets me apart from others is the actual creative process. My work is a multi-step process but its essentially composite photography. The first step is to treat pieces of copper with chemicals and or pre-mixed colored stains to achieve the patina-style look. Then I photograph the copper and digitally merge one or more of these images with photos of texture that I find in nature. Textures could come from canyon walls, sand patterns, tree bark or macro images of plants. In Photoshop I manipulate layers of images to create abstract designs that appear three dimensional. The final two-dimensional digital composite image is printed on metal which I found to be the perfect medium for the bold colors and intricate textures in my work. The patina copper is a bi-product of my process, but now I am creating unique, one-of-a-kind functional art with the copper and very excited to see where this artistic endeavor will take me. How I did I get to where I am today? I have been nurturing this side hustle for some time now so I still consider myself an emerging artist. I do have a full-time ‘day job so it is an on-going lesson of time management and persistence. This could be considered a challenge, but when you have creative ideas consistently swirling around in your head, it’s easy to keep charging forward. There is so much more I can do, I’d like to think that I have just scratched the surface. What I would like the world to know about me is that I am an eternal optimist. I visualize the positive. Any setbacks or what would be considered ‘negative’ are just bumps in the road. What I would like the world to know about my brand/artwork is that it is completely customizable to harmonize with one’s design aesthetic. My business serves interior designers, art galleries (brick and mortar and online), corporate art consultants/buyers, community organizations and private art collectors.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’m going to pretend this visit is near the end of February so we can attend the Devoured Culinary Festival at the Desert Botanical Garden, (aka The DBG). Over 65 local restaurants participate in this fabulous two-day culinary festival. No better way to sample a variety of food! The DBG (@dbgphx) is also one of my favorite places, I often visit to take macro photos for my artwork. I am a fourth generation Phoenician native (which is quite rare!) and growing up my family would frequently camp in Oak Creek Canyon. I have many fond memories of the area and despite the gridlock traffic, Sedona simply never gets old. We would take a day or two and visit both. The Superstition Mountains have some amazing hikes and breathtaking postcard scenery. And you can’t beat Piestewa Peak and Camelback Mountain for inner city hikes! For culture: The Phoenix Art Museum (@phxart) is another must visit. The museum consistently showcases intriguing, thought-provoking exhibits, including fashion design which are usually some of my favorites. The museum actually boasts one of the largest fashion archives in the country. We could also ride bikes through downtown Phoenix to visit art galleries, microbreweries and see the spectacular murals on just about every street corner. Deciding on where to eat will be a serious conundrum, we are so fortunate to have so many outstanding restaurants in Central and Downtown Phoenix. For cocktails: Under Tow, Century Grand, The Womack, Bitter & Twisted. For hanging out, live music, dancing and people watching: The Duce, Valley Bar, The Van Buren.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
There is no one specific individual but my family and friends have certainly been my cheerleaders over the years. I appreciate their attendance at art festivals and exhibits and very grateful for their on-going support and encouragement. The book ‘The War of Art’ by Steven Pressfield is a noteworthy insight into an artist’s process and struggles. The three main lessons outlined in the book are: 1) You’re not alone, everyone struggles with resistance. 2) You have to treat your dream like a full-time job. 3) Commit to a territory and you might change the world.