We had the good fortune of connecting with Jose Martinez and we’ve shared our conversation below.

Hi Jose, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?

The Beauty Industry isn’t just slapping on some lashes and Gloss and Calling it a day there a-lot more to a beauty Creator then some may think.

The perception of a Beauty Creator some may think yea put on some lashes and gloss and your fine if only it was that easy. I would say it at least for me its trying to balance staying true to yourself and trying to staying relevant with such a numbers based industry. I felt like I was a juggling act when I first started doing makeup I started posting around 2016 at a time when the beauty industry was blowing up especially on social media, looking back I was so wrapped up in what was popular and who was posting the latest online it’s definitely a rabbit hole effect. I was on a constantly scrolling online trying to stay relevant with who and what I saw , I was always trying to stay on top of the latest trends and makeup drops that ,makeup became kinda routine and I became frustrated because I wasn’t getting the type of attention and numbers others creators were seeing I felt stuck. It finally came to a conclusion after a few discussions with my Fiancé and just not being happy with not seeing my numbers were i wanted them to be I was like why Am I stressing its makeup Im the one in control I got the brush in my hand.

It all became a-lot easier once i took that pressure off myself and decided to do what makes me happy regardless of what social media thinks or doesn’t think of me lol . I grabbed the glitter , jewels and the brightest palettes I could just started to have fun and create looks that spoke to me and made me excited. With the weight off my shoulders makeup became fun to me I felt creative again. Looks just started to pop up in my mind more frequently things from music , movies or even seeing a random color would give me inspo to create a new look. By no means am I even close to be a big Mua ( Makeup artist) and that was never the goal it became clear that I do this for the craft and art and love up makeup and transformation not the numbers because when you do what u love the universe puts everything in perspective and allows everything to work out on its own timing well at least in my opinion lol. Will The numbers and the impact it has on what is popular with the Beauty Industry go away Probably not anytime soon but neither does talent and thats what path im taking. Im here to show my love for makeup and all thing’s beautiful and just be Happy theres isn’t to much to its Better to just simplify and take one day at a time Ive come to find out. Im excited to see what the future has and see where the beauty industry goes hopefully only up from here .

Alright, so let’s move onto what keeps you busy professionally?
My art would definitely makeup and self expression I love to take inspiration from Icons like Gwen Stefani, Nicki Minaj aka Queen to Vampira and Elvira and of course The Beautiful Marilyn Monroe just to mention a few. I just love the art of transformation glaming someone for prom or turning them into a vampire I just love the process and creative freedom I feel and seeing the reaction in the end is just the cherry on top. Im always love to challenge myself and try a new technique or just experimenting with new products. What I would love to see myself doing in the future would be more Celebrity mua and working behind the scene for like a fashion week or met gala and One day Ultimately have my work inspire others and being in vougue wouldn’t hurt either lol and P.S Nicki minaj call me Would love to glam the queen Just putting that out there

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
@myki_h20 Fiancé always supporting me and pushing me

Instagram: @jvanity

Twitter: @JVanity00

Other: Tik tok- @jvanity00

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