We had the good fortune of connecting with Justin Coldiron and we’ve shared our conversation below.

Hi Justin, we’d love to hear more about how you thought about starting your own business?
I started The Coldiron Hour out of a mixture of things. First, from my college friends; I used to be VERY transparent and blunt back in 2014 when I was a fresh college grad with an Engineering Degree. It was bad. So my nickname was, The Coldiron Hour. I just told people how it was; that’s just who I was at the time. Second, I was tired of working in Corporate America. I had had enough of the, “Monday Blues” stories, or the, “It’s FRIDAY!” chants in the office. I had also grown up around parents who lived through these, too. It was definitely time for me to start a brand that would disrupt the outdated, toxic, ways of Corporate America and the poor treatment inside of it.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
The Coldiron Hour is all about disrupting the old, outdated, toxic ways of Corporate America. We believe in teams and our mission is to transform company cultures and processes so that every single person is actually happy to go to work. After spending almost 15 years in Corporate America, I (Justin) have been able to see the patterns from company-to-company, both big-and-small, of toxic cultures, lack of care for teams, and much more. But more importantly, my time spent working for various companies has provided me with the skills necessary to transform company cultures for the better.

I get excited and pumped up when I see a company that has poor reviews on Glassdoor. Because I know that I can fix that company and be the only one who can relate to those team members. I can relate to almost any team member but also effectively communicate to Directors and C-Level Board Members. These are traits I’m proud of and fortunate to have in my toolbox.

The Coldiron Hour was started as a 2nd side hustle in early 2020 but very recently evolved into a much more serious brand. I’ve helped a number of companies, friends, and family members’ businesses and we’re growing. This journey hasn’t been easy whatsoever and there is still so much more we want to do. But, the key to growing any business is to be focused and patient. Keep nurturing it each day, work on building business by getting outside of your comfort zone and putting yourself out there. As I always say, put the blinders on! Stay laser focused and keep pushing, you will start seeing your hard work pay off!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If I had a friend visiting from out-of-town for the week I would focus on several cities: Downtown Phoenix, Tempe/Scottsdale, Goodyear/Buckeye, Chino Valley, and Flagstaff. Downtown Phoenix has exploded over the years in chill and artistic vibes. We’d first hit up King’s Convenience and grab drinks (and they have some of the BEST ones around!) then we’d head over and grab a bite at Angel’s Trumpet Alehouse. At night, we’d go and grab more drinks at State 48 and then go visit a secret bar underground lol.

During the trip, we would HAVE to try out Platform 18 and I’d also take them to Undertow. The point of all these drinking spots is to expose them to fun and exciting new places that are super unique and filled with a whole different scene.

Our Goodyear/Buckeye trip would consist of Saddle Mountain Brewery and playing disc golf over at Sundance Park and Canyon Trails. We’d also play disc golf over in Tempe/Scottsdale at Vista, Los Olivos, and more.

Chino Valley has the best game shop in the state, Alpha Fortress Games. We’d definitely make a stop in there before heading up to Flagstaff.

Lastly we would take a road trip up to Flagstaff to eat at Lumber Yard, go get some cigars at Majestic, and (if they’re open) walk through the lava tubes cave.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First and foremost, my mom is the amazing woman who I will dedicate The Coldiron Hour to. She’s worked so very hard her entire life and still does, even to this day of writing this. Many years of my childhood, she would work 2-3 different jobs to make ends meet. Secondly, I will have to shoutout the individuals who gave me the nickname, The Coldiron Hour. Without them (and me realizing what I see and the value I can bring to companies) ever recognizing my vision and transparency in Corporate America, I wouldn’t be here writing about my brand. Lastly, I will shout out all the companies I’ve worked for since 2014 – not a positive shoutout, necessarily, but ultimately, they’re the ones who provided a disruptive opportunity for me.

Instagram: @thecoldironhour

Twitter: @thecoldironhour

Facebook: @thecoldironhour

Other: Spotify: The Coldiron Hour Podcast

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