We had the good fortune of connecting with Kaycie Laughlin and we’ve shared our conversation below.
Hi Kaycie, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
La Luna Superfoods was created to allow people to enjoy nutrient rich treats without sacrificing taste. Our foods are always gluten-free, refined sugar-free, vegan and organic – made with whole, simple ingredients that nourish your body. All of our food offerings are kid approved too! As a mom, keeping snacks on hand for my kids that are nutrient dense, filling and delicious is a necessity.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My mission is to make it easy to get complete nutrition on-the-go. I’m a working mom who strives to maintain good health, but also has a sweet tooth! I’ve always experimented in the kitchen with raw foods, both sweet and savory, and love sharing my creations with friends and family. My constant experimenting in the kitchen became a passion. Posting my creations on platforms like Instagram began creating traction with comments and messages encouraging me to make this available to others. I am not a recipe follower! I prefer creating as I go which caused me to really need to slow down and document my steps if this was something I was going to make into a business in order to recreate these foods in mass. Recreating these foods step by step and producing a master cookbook took more time than I had imagined! La Luna Superfoods is a passion of mine, I can’t wait to expand and grow this beautiful brand. Sharing delicious, healthy alternatives is something that brings me so much joy. Seeing the way people react and hearing how much better they physically feel when they realize there are better food options out there that don’t compromise on taste AND don’t compromise their health is priceless.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Staring off a week long AZ vacation would begin at my favorite juice bar, Kaleidoscope! You can’t go wrong with anything they offer! After fueling up, going on a hike in this beautiful February AZ weather is a must. Pinnacle Peak in Scottsdale is perfect for a challenging hike and great view. My best best friend and I love all things wellness so staying at Civana in Carefree is an easy choice. Civana offers so many great classes! Yoga, hiking, HIIT are some of the many class offerings. The restaurants offer gluten free, grain free, vegetarian, vegan options so it makes it easy to enjoy anything on the menu! This resort provides all things we enjoy so it would be easy to spend plenty of time here!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband Keith and our two sons have always been my biggest source of encouragement and inspiration. Everything I do is for my family, having my boys input on recipes and keeping my family involved in this process has been so special! Getting La Luna Superfoods off the ground would’ve been near impossible without the support from my best friend Jamie. Between keeping me focused and preparing the website launch, I couldn’t have done it without her! She has been there for every major life event of mine and I couldn’t be more grateful.