We had the good fortune of connecting with Ken Liljegren and we’ve shared our conversation below.
Hi Ken, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
There is a perception that the audio visual industry is easier than it looks with all of the new technology. But there is a reason there are still professional sound engineers and streaming and lighting technicians. A sound engineer with a good mixer is a necessity. This helps eliminate feedback loops. Using compressors and parametric equalizers keeps consistent sound levels. Streaming technicians are also important with so many platforms to master – Zoom, Skype, Webex, Facebook and YouTube. Understanding the difference between virtual meeting, webinars and live streams is complicated without a pro.. Skilled lighting technicians and camera operators make a difference. Dark or poorly lighted scenes are unfortunate. I’ve seen on-camera talent blending into the background and disappearing with a bad green screen key. The same is true of editing. While software is available for the iPad, it takes a seasoned editor to be able to truly edit to the music or add complex layered graphics.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Our complete production facility gives Spectrum a strong advantage in producing media in the most efficient and economical ways possible. With all equipment, studio, sound booth, edit bays, personnel and services under one roof, Spectrum can deliver more value and higher quality in every project we produce. The success of Spectrum Video in a highly competitive industry is due to compiling a team dedicated to quality – that is what keeps customers coming back. The constantly changing technology in the industry is a blessing and a curse. While we no longer have to carry Betacams on our shoulders or strap on a Steadicam, we do have to be learning all the time and keeping up with the new equipment and software. It’s amazing the changes that have happened in just the last 10 years. One key lesson I have learned is to be successful, you have to be nimble. A customer can decide last minute to add equipment and crew that changes the whole dynamic, and you have to be able to make it happen for them. I love what I do. I love helping others succeed in the industry. Right now, I’m enjoying mentoring the next generation.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If I had a whole week, I’d make time to take them to my cabin in Payson to enjoy some fresh air and down time. Back in the city, a stop at Aunt Chilada’s would be on the list. It has a unique look and feel and you never know who you will run into. Top Golf is always on the list for visitors. I’d make sure to have a meet up at Hillstone restaurant for a burger with crew, producers and talent from my TV show Paranormal Matrix to get a really great conversation about life going. Final stop would be to listen to live music at Tempe Marketplace.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
The team of professionals I have been surrounded by – some I have worked with since starting the business in 1984.