We had the good fortune of connecting with Luis Fernando Núñez and we’ve shared our conversation below.

Hi Luis Fernando, what’s your definition for success?
Success is often seen as only richness, financial achievements or by winning competition and stuff like that…

What I’m working on is what I call a #360Success.
-How’s your relationship with your family?
-How do you speak to yourself everyday?
-Do you have freedom of choice?
-How does your body look?
-Do you have enough money?
-What do your friends talk about when you hang out?
-How do you treat strangers?
-Are you making an impact on the world?
-Are you constantly pursuing goals and dreams?

That’s a #360Success, an overall well balanced life that others see as a role model.
If you achieve that success, you will be able to maintain it for as long as you live.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
One of my main businesses is called BYND FiTLAND “The Metaverse Of Fitness” and we believe that we are changing the world by making Fitness a Fun Game with Real life rewards. We started this idea after pandemic closed our crossfit style gym in Mexico. After 8 months of cero possibilities of opening legally and still needing to pay rent and employment, my brother (business partner) and I decided to rethink the strategy of our business.
In our gym we were changing peoples lives in the daily bases and we wanted to keep on doing that, but we were tied to a specific geographic location and to grow we needed lots of investment, so we figured out that with technology, we could connect with more people around the world.
Right now are APP has more than 15,000 users and we’ve hosted more than +50 CrossFit competitions, including a couple of CrossFit Licensed Events in Mexico and Puerto Rico.
Challenges are daily in our business but we see them as an opportunity to grow and impact more people.

BYND is our trademark, and it’s pronounced BEYOND, but for marketing and intelectual property matters, we took the E and O.

BYND FiTLAND is available in IOS & Android and also inside the Virtual Reality Metaverse from META, called Horizon Worlds.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my family is visiting me in ARIZONA or Massachusetts (I live in both places), I would definitely wake them up early, catch a good walk or run in a park near by our house, afterwards grab a delicious breakfast in a good place where we can sit down and talk about life and adventures to come. I would take them to museums or tourist sites where we can learn more about the culture of the city and at night we could have a picnic in a park where we can see the stars and create a stronger bond between us.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I couldn’t be where I’m at if it wasn’t for the education grounds that my parents and family gave me.

From my dad that always set an example on discipline and hard work.
My mom that treated us with much love and kindness.
Also my uncles and grandparents that each of them added a small but very important amount of knowledge or experience in to my life.

Instagram: @luis.fnunez

Other: Business pages on Instagram; @byndfitland @byndreality1 @timecapp

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