We had the good fortune of connecting with Madicyn Reid and we’ve shared our conversation below.
Hi Madicyn, we’d love to hear more about how you thought about starting your own business?
I think like most entrepreneurs, the desire to start my own business came from a combination of wanting to work doing something I’m truly passionate about, while wanting to maintain control over my schedule and overall career direction. I’m constantly inspired by the men and women in my life I see building businesses, and making a successful living, while loving what they do. I was equally inspired by the women I saw finding joy in their lives at home, raising kids, loving their husbands and making a successful life. I realized my ideal was a marriage of the two, and the best way to achieve that would be through building a career for myself in the industry I’m truly passionate about; Fashion and Beauty.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
My business is the Vanity Rabbit, LLC. The Vanity Rabbit, is a Fashion & Beauty firm and we handle all aspects of commercial beauty for advertising and creative content. I got my start as a certified make-up artist but knew my passion would lead me to be much more involved in creative direction and concept construction as a whole. I love putting all the details together to create a flawless image that captures a story. My passion is most fueled by helping entrepreneurs capture and communicate their brand identity. I love the expression of individuals you see in their ambitions, whatever it may be!
So, to do this I operate similarly to an agency in the way of using my network to piece together a team of professionals that I know will put forth the quality level to which I am committed. I’m very different from an agency because I don’t have models sign up for representation. Instead I build relationships with all sorts of industry professionals based on common goals. We make agreements based off of those goals and our respective roles in production quality. Not only do we bring work opportunities to each other, we also offer growth opportunities to our network professionals through each others specialties. As I mentioned, I love seeing people’s passion grow and that includes the people I work with as well as our clients. Because of this I have agreements with some of my top Industry Specialists to offer discounts to all of my models, or other connections. They can get spray tans, manicures, pedicures, facials, personal training, meal plans, model coaching, etc. I hope to offer some class setting options later this year! Its fun to build the community and realize all the space there is for creatives. One of my mottos is “Community not competition”. Even though I’m a make-up artist, I hire make-up artists for productions regularly. It’s nice to have different styles and skillsets to draw from for the variety of clients I service. Each business has a vibe, a story, and an atmosphere they want communicated. I create that for them with the help of other local entrepreneurs that have their own story that shaped their talent. It’s such a fun job!
It hasn’t necessarily been easy getting to where I am today, but it has been a great process. This is my dream, and I’m making it happen! There will always be trial and error that occurs as you build something from the ground up. I don’t know of any other company like mine, so as much as I can learn from the success of others and pattern my business strategy the same, I’ve had to mold some things from scratch and see how it works, make adjustments then keep moving forward. One of the most important and valuable lessons I’ve learned along the way is that if I want to work for myself, the key is truly working for myself. I have to commit to the job, and put in the time. Every day I should have some time scheduled and an agenda for the success of my business. I still struggle with that one, since as a mom of two I can tend to think the busy work should take second priority. But that brings up another valuable lesson I’ve learned, which is balance. Family first, no question there… but one of the ways I can best serve my family is with stability. It has been inspiring and extremely rewarding to support myself through my passion while also having time to spend with my kids. I spend my time raising them, involved in the day to day routine of life as a small family. When I have work that takes me away it’s manageable because the work is fulfilling to me so I always come away really happy. I think that’s a huge win!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’ve completely fallen in love with where I live so I would have a lot to cover! Depending on the time of year, I would want to include several outdoor hikes, parks and local areas. I love Papago Park, Pinnacle Peak, Lost Dutchman, the Superstition Mountains, and so many other places that show the diverse beauty of Arizona. I would take them to my favorite local boutiques, shops, and small businesses. I love Heaven’s Closet and Open Mind Emporium for shopping, and Chicago Burger Company, Skeptical Chemist, or one of a few other local places to grab a bite to eat. I’d also try to get in an event or live music somewhere. Something like First Friday, or a studio open house… something with lots of creatives, and a great atmosphere.
Who else deserves some credit and recognition?
Oh man, that’s a tough one. There are so many people who have played a part in my growth and success, I could go on forever. I’m grateful to my Heavenly Father for blessing me with the talents I have, the passion to pursue them, and for the opportunities that have come my way. I’m extremely grateful for my family. They have been a solid support system and have helped develop me as a person. Even though it took me a while to find my own footing, my parents made sure there was a solid foundation for me to stand on by raising me with good values, a hard work ethic, and honest intentions. I’m also extremely grateful for the man I’m dating, he’s been a constant support in my life as well as someone who advises me and constantly counsels with me. He’s a successful business owner himself so I feel extra blessed to have his influence in my life. I see the focus and discipline he has that makes him successful, and it makes me eager to build those habits myself.
I can’t talk about my make-up career, without acknowledging my gratitude for Salpie Tatka; my mentor, friend and Owner/Instructor of Maxima School of Make-Up Artistry. Not only was her instruction the most valuable investment I could make, but she went beyond instruction, preparing us as professionals, and encouraging us as individuals. She helped get my career started in the industry by sending me on projects as soon as I completed the program. Hand in hand with her tutelage is the experience from on the job work with Dania Blanco, another Maxima graduate and successful HMUA. She was a guest instructor for a few special effects classes while I was at Maxima and after the last class I offered to be her assistant on any of her upcoming jobs. I had the desire to learn from her and knew that the experience would be inspiring and irreplaceable. These women have been huge influences in my life and career.
I’m also extremely blessed with great friends and professionals close to me who help give me advice as I seek to grow my business. I can’t express how important my circle has been to me as I’ve taken on this endeavor. My team makes it all possible!
David Byrd @realityreimagined James Deak @jamesdeakphoto Matt Young @mattyoungphotography