Meet Maxim & Molly Powiada | Owners & Chiropractors

We had the good fortune of connecting with Maxim & Molly Powiada and we’ve shared our conversation below.

Hi Maxim & Molly, can you walk us through the thought-process of starting your business?
Our decision to start our own business stemmed from a desire to offer something unique in the healthcare sector. We noticed that many individuals, especially athletes, were not achieving lasting results from quick, in-and-out clinics. We envisioned creating a place where athletes could feel heard, understood, and treated as individuals and have created just that!

We wanted to establish a practice that focuses on identifying and addressing the root causes of health issues rather than just treating symptoms. Our goal is to provide concrete, actionable plans to help our patients achieve their goals while keeping them pain-free and active. Instead of repeatedly treating the same recurring problems, we aimed to offer long-term solutions that truly resolve their concerns.

This type of comprehensive care is rare. As athletes ourselves, we understand the importance of being educated about why injuries occur and having a clear plan for recovery. We wished we had access to such resources growing up—places that encouraged us to stay active rather than advising us to stop.

In essence, our business was founded on the principles of individualized care, long-term solutions, and fostering an active, pain-free lifestyle for our patients. We are committed to being a place where athletes can come and feel truly supported in their journey to optimizing performance and achieving their goals.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Our Business and What Sets Us Apart
Our entire practice is unique in that we spend significant time with our patients. In our office, love is spelled T.I.M.E. Every appointment is an hour long and is spent one-on-one with your doctor. There’s no being passed around from one person to another. Each individual is treated as just that—an individual. We take the time to ask our patients about their goals and create a customized plan to help them achieve those goals.

We are most proud of and excited to continue providing outstanding care to athletes in Scottsdale and beyond. We take great pride in offering solutions to problems that have persisted even after patients have seen multiple healthcare providers. Often, we are the first to determine the root cause and develop a plan of action based on the patient’s goals.

Our success today is largely due to the personalized and individual care people receive in our office. When patients achieve their goals and improve their health, word spreads about our unique, individualized approach.

Our Journey and Challenges
It wasn’t easy to get where we are today, but it has been one incredible ride, and we wouldn’t change it for the world. Both of us moved here from out of state and started our practice from scratch. The challenge of getting our name out there and showing people how much we truly care and how different we are was daunting, but it’s a challenge we have embraced and continue to tackle head-on.

Lessons Learned
One of the main lessons we’ve learned is that when you do something you are passionate about and you do it with genuine care for the people you want to help, the hard work is extremely fulfilling. Helping someone achieve their goals makes all the backend work worth it.

Our Message to the World
We want the world to know that there is a place for you if you are in pain or discomfort, and there are healthcare providers who truly care about you as a human being. You’re not just a number. Having experienced the frustration of not finding answers or effective care within the healthcare system ourselves, we understand. We created our business to be a place where you are treated as an individual, where your goals matter, and where we work with you to achieve them as a team.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We would focus on what we love most: hiking and dining!

We’d start with a hike up Camelback (a classic!), explore the Gateway Loop, and hit a couple of smaller trails around Piestewa. As for food, this place has way too many great places to choose just a few!! We would definitely take them to The Mexicana and Vecina. We’d also make the drive out to Fountain Hills for Oka Sushi, for their Salmon and Lemon roll, worth the drive!

In the evenings, a stroll through Old Town to see the lit-up streets would be a must, with a stop for drinks and dinner at Diego Pops, followed by gelato from Gelato Cimmino. And of course, no visit would be complete without enjoying the pools at a local resort for the ultimate relaxation station and enjoying the sun. We’d probably also love to hit a concert, so many great artists come here it’s amazing!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
First and foremost, our heartfelt gratitude goes to each other. As a husband-and-wife team, having the opportunity to work together towards a common goal is truly special. Thank you, my husband, for being my teammate and for dreaming big with me.

Second, we want to thank our friends and families. Your constant support means the world to us. Thank you for always being available to take our calls, answer our questions, and listen to us vent. Thank you for supporting our dream, being patient with us as we dive deep into the business to help it grow, and encouraging us to be different.

Third, we want to give a huge shoutout to our coach, Dr. Justin Rabinowitz, and his team. Your belief in us and your insistence on holding us to the highest standards have been instrumental in our journey. Thank you for seeing more in us than we saw in ourselves when starting this journey.

Finally, to the great mentors who have given us so much guidance and support. We hope you know who you are, and we cannot even begin to describe how grateful we are for you.

Thank you to all who have been part of our journey. Words are hard to come by when we are as grateful as we are for your efforts, support, mentorship, love, and encouragement.

Website: https://fortitudephx.com

Instagram: phx_fortitude

Facebook: Fortitude Performance Chiropractic

Youtube: Fortitude Performance Chiropractic

Image Credits
Nick Gaiski