We had the good fortune of connecting with Melany Berger and we’ve shared our conversation below.
Hi Melany, can you tell us the story of how you started your business?
From Northern California originally, graduated Cum Laude from the University of Arizona but moved to Los Angeles following graduation to work for MTV, the William Morris Agency, Irving Azoff, and CAA in the music business (behind the scenes because I break car windows and make dogs bark when I try and sing). It was fantastic until I realized I was approaching 30’ish and no longer wanted to be a groupie in a rock band. So, I packed my things and relocated back to San Francisco where the freaks got weirder and my dating life nearly stopped because the guys were more interested in looking at each other than me which brought me back to Los Angeles. In LA, I had the opportunity to work in Marketing and Promotions with numerous high-profile tours. I saw the change shifting in music to online media and enjoyed learning about social media. After suffering a few personal hardships, I wanted a change. I have been told that I need to write a book so, I started blogging! I went down to Barnes & Noble, picked up a book called Blogging for Dummies, read 5 pages and started on my way. This is when I started MelanysGuydlines.com. It is my cathartic outlet. I have always been told I have a way with words, was savvy online and had a plethora of crazy stories to share from working in the music business (while adhering to my NDNA contracts, of course). For example, I just reshared a story about Little Richard. Little Richard was one of the first people I met when I worked in the music business. My first job was at the William Morris Agency in the music department. When I went for my interview, I met him and we talked for 45 minutes. He told me I would get that job and I did. He followed up with me to see how I was doing and was a class act. He even sent over signed glossies for my grandmother. I wrote a piece about this experience and so happy I memorialized this via a snarky blog post. https://melanysguydlines.com/girl-cant-help-it-2/ *RIP legend, Little Richard* I have always used humor as a way to work through challenging times in my life but never thought people would enjoy the stories as much as I did. Comedic writing can be challenging if you aren’t funny. I think I’m funny and that was good enough for me but to my surprise others relate to what I write. I always say snarky is “witty but younger and better looking” so, my writing style embodies that sentiment from all angles and subjects. I am a lifestyle blogger, so my posts are my comedic observations of life, dating and relationships. I say what people are too scared to say. Plus, I am a very competitive person so after I posted my first blog post and it was well received, I dedicated myself to be great at blogging and started studying and researching the art. I was once told the internet was infinite and it is! I taught myself everything I know (which in the social media business is a lot one day and nothing the next because it is every changing). Next, I decided I needed to teach myself how to use Twitter so I researched that platform and started building my following. After that, came my Facebook page and on and on. The blog began as a dating blog but is a lifestyle site. I wanted to cover more than relationships and discovered that brands were looking for influencers who wanted to monetize their followings. After completing another 2-year sentence in LA, I wanted a more “normal” life and relocated to Scottsdale, Arizona. Upon arrival in Phoenix, MelanysGuydlines gained a lot more traction and my social media following increased considerably and is now over 450,000+ (not including my dog, Teddy Brewski’s following who has over 12K followers as well). Around this time, I attended the Social Media Marketing World conference and learned that there was a whole world out there I knew nothing about. So, I decided to start reaching out to brands that I wanted to work with. Some of the first brands I partnered with was the designer from Def Leppard, ICJUK. I asked her if she would be interested in doing a giveaway with me, she did and we remain the best of friends eight years later. Also, I reached out to Overstock and did a few giveaways with them. Next, the sky was the limit and I reached out to an Oscar nominee and did a giveaway for an Oscar swag bag and they just kept coming in after that. I approach a brand with the reason why I love them, why I think our partnership will make sense and be successful, create marketing “guydlines” and ask the brand if they would be interested in working with me. The worst they can say is “NO”, right? So, ask! After I began working with brands, more brands began to reach out to me. I was invited to be a part of several platforms for influencer campaigns and became a publisher for She Knows Media/Penske (formerly Blogher). I was also invited to be an influencer for Cox Business and went on an “influencer tour” around the country for them. I pride myself on being REAL and different. I only work with brands that I actually use and can vouch for personally. Also, I’m not one dimensional and neither are my followers, so I just post whatever interests me and let my love and passion shine through. I remind myself at the end of the day I started this journey for myself. The social media space has become congested and it is hard to decipher who is real, so I always make sure that I stay true to myself, who I am and have pride in my name and the content I post.
Alright, so let’s move onto what keeps you busy professionally?
Melany Berger is a “no-holds-barred” blogger and social media influencer. She is the creator of MelanysGuydlines, which is a lifestyle blog with a snarky twist. She will tell you that snarky is witty but younger and better looking and says what most are thinking but do not say themselves. Think Chelsea Handler with a splash of Perez Hilton. A professional in the music industry, Melany has worked for major entertainment giants such as MTV, Irving Azoff and the William Morris Agency. Knowing the business inside and out, Melany has no shortage of hysterical true tales of what it’s like to be a rock-star or at least party like one! MelanysGuydlines won the Best Dating and Relationship Blog of 2014, the Shorty Awards Vox Populi 2015 for the most fan nominations in the blogger category and toured the country with Cox Business as an influencer supporting startups. She was featured on the award-winning Cats in the Corner Office show whose past guests include University of Arizona President, Dr. Robert C. Robbins and Golden State Warriors Basketball coach, Steve Kerr. In 2017, she became Fohr verified and in 2018, was chosen as one of three influencers to represent MillerCoors for the Arnold Palmer Spiked debut campaign at the Waste Management Phoenix Open. The social media campaign led the product to be the top selling new brand of 2018 according to Nielsen. In 2019, @MelanysGuydlines was the top monthly influencer on Instagram for the NFL, Golden State Warriors, Kate Somerville, Jean Paul Gaultier, Dita Eyewear (two months), Tory Burch, and Tory Sport (three months) via Fohr Card. Melany’s dog, Teddy Brewski was voted Mr. December by his passionate followers and earned him a coveted spot in the Puppies Make Me Happy 2020 calendar. Melany was also featured as one of the top influencers to follow in Phoenix by VoyagePhoenix, invited to be an official social media influencer for Phoenix Fashion Week 2020 and a featured Trendsetter Leader by AZ Foothills Magazine 2020. In addition to writing about relationships, Melany has proven herself as a trusted brand ambassador and social media influencer. She loves giving back to her followers through partnering with brands and offering exclusive opportunities. Melany has worked with top tier brands ranging from Microsoft, Lenovo, Cox Communication, Bud Light Lime, Amazon, American Express, Disney, Overstock, USA Networks, Adore Cosmetics, Vanity Fair, MillerCoors, the NFL and many more. She only works with brands she personally uses herself. Trust is everything. Melany will only share brands that she can personally vouch for and remember not all influencers are created equal! Check out her media kit for a list of various and diverse brands she loves and has had the pleasure of working with: https://melanysguydlines.com/media/ When Melany is not blogging or representing brands, she can be found engaging with her followers online. She has amassed a large and loyal following of 450,000+ on her social media channels (including her dog, Teddy Brewski who his own loyal social media following of over 12K). Melany is the youngest Advisory Board member at the University of Arizona for the College of Social and Behavioral Sciences and enjoys lecturing and teaching students about the future of social media and how they can turn social media influence into a profession. She is an active member on the Student Engagement and Marketing Committees for the Advisory Board as well as a recurring guest lecturer for eSociety at the University of Arizona. Melany’s family created two scholarships in her sister’s name at the University of Arizona after her passing in 2010. The two scholarships are among the most prestigious at the University. The Brenna Ilana Berger Memorial Scholarship covers a good portion of in-state tuition, room and board, and books. It honors her sister’s memory as an At-Risk School Counselor in Los Angeles by enabling students who have faced significant obstacles in the pursuit of their college education. Her family is very active in keeping close contact with the scholarship recipients. Media Kit: http://melanysguydlines.com/media/ MelanysGuydlines – (the bible): melanysguydlines.com Follow me on Instagram (my mom does): @Melanysguydlines Follow me here: (only if you are sane): @Melanyb12 Like me (I do): facebook.com/MelanysGuydlines
Any great local spots you’d like to shoutout?
There are so many great places here! It is hard to choose. I would take them to brunch and for a massage at Sanctuary on Camelback. We would go for a round of golf at Mountain Shadows or at Camelback Golf Club. I would have to show them Old Town Scottsdale and take a walk or bike ride along the Waterfront. Dine at Durants downtown and Mastro’s City Hall. I would also love to show them some of my favorite dive bars like the Rusty Spur Saloon. We can’t miss hitting Talking Stick Resort for a little gambling, more food and to take in the view from Orange Sky.
Who else deserves some credit and recognition?
I dedicate everything to my grandparents, parents and sister!!! They are my inspirations, idols and heroes.
Nominate someone: ShoutoutArizona is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.