We had the good fortune of connecting with Melvin Conner and we’ve shared our conversation below.

Hi Melvin, how did you come up with the idea for your business?
The whole idea started when I was in college (Indiana Tech) trying out for my college basketball team I end up getting overlooked after I bust my tail in tryouts and still go overlooked by the coaches. I always wanted to have a brand me coming from DMV area our style is way different then the people in idea so I started a Brand Called UnhypedAthletics it was suppose to be a Sportswear brand but it end up turning into something way bigger it became and exposure Platform for college & professional Athletes who want to build they personal brands on & off the court , I also build a great community of athletes in it as well! Also brands have been reaching out to partner with the athletes I wanted to create something for athletes who have been overlooked like I was and don’t get to much exposure I didn’t expect it to grow as big as it did I started this from scratch grew it on Instagram from zero to over 49k and I started back in 2015!

Alright, so let’s move onto what keeps you busy professionally?
I’m a go getter that alone sets me part also I’m the type of person who doesn’t follow what everyone else is doing so I will do whatever I gotta do I currently work in a gym full time on top of Being a Certified Personal Trainer. I’m here to Inspire & Impact as me people along the way with my brand giving them the confidence that if u have a vision stick to it & grind it out it won’t be easy but it’s so rewarding when u building something greater!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I say somewhere to eat lol always gotta try great food so that would be first then after would prolly be something fun tbh! Maybe a theme park, sporting event

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I say shout-out to my UnhypedFam that’s what I call my UnhypedAthletics community they play a big role in this whole journey if it wasn’t for them supporting the platform I build idk where UnhypedAthletics would be at so BIG UPS TO THEM! & course my support system (mom & dad & Family) for helping me along the way!

Website: www.UnhypedAthletics.com

Instagram: Instagram.com/UnhypedAthletics

Twitter: Twitter.com/UnhypeAthletics

Facebook: https://www.facebook.com/UnhypedAthletics

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