We had the good fortune of connecting with Britta Moberg and we’ve shared our conversation below.
Hi Britta, we’d love to hear about how you approach risk and risk-taking
Learning to take risks has been a challenge for me in my adult life. I didn’t grow up with a traditional family that I could fall back on for support if I failed, so I always took the extra cautious route. But several years in a job – and in a career field – that I had no passion for was the catalyst that drove me to take a risk. It was really difficult for me to give up a steady paycheck and health insurance in exchange for working crazy hours as a small business owner, but it was 100% the right decision. I have made a million mistakes and failed multiple times, but overall it’s been a success and the most exciting time of my life. While I still instinctually cringe at the thought of taking risk, now that I know what I can achieve – and the high that comes along with it – I have more confidence than ever before.
Alright, so let’s move onto what keeps you busy professionally?
As a small business cake baker, I have found that there is a lot of competition and a lot of really talented bakers around. I think I am in a unique position as the sole owner and baker because I have eyes on every step of the process. It allows me to add a personal touch to every single order. I not only interface with the client about their order, but I also design & execute the cake and then personally deliver it, allowing me to see their joy & happiness firsthand. I am most proud of my repeat customer base. It means a lot to me to have a complete stranger order from me for the first time, and then again a month later for their next special event. It was a challenge to build up a base of clients in the area, but through networking, word-of-mouth, and social media outreach I now have more orders than I can even complete. The main challenge I still face is operating as the sole baker in my company. I am at the point where I have to turn away orders on weekends that I am booked up, and while it’s amazing to have so much business, it makes me think about the next step for TSP. Hiring additional people and building out the bakery.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I live in downtown Phoenix and that area is by far my favorite in Maricopa County. I love the diversity, the culture, the art and – while not during the pandemic – the community events. Some of my favorite places include The Dressing Room, Phoenix Public Market Cafe, Cibo, Larder & Delta and Valley Bar. I also love supporting other local businesses like Cha Cha’s Tea Lounge and Rubymint General boutique. The best part about living in the valley for me is the proximity to nature. There are trails to hike, places to camp, and amazing views to find just by driving in any direction. I always make sure to show visiting friends some of the highlights like Holbert Trail at South Mountain or Peralta Trail in the Superstitions.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I have had so much support from friends and community members along the way, but the women of FaF4 here in Phoenix have been the ultimate source of encouragement. From helping me learn about tax codes to ordering cakes from me for every occasion, these women are the reason I have the confidence that I do in my skills and my business. Each of them is strong, successful and a wealth of knowledge that has guided me through the past few years.