We had the good fortune of connecting with Micah Kenneson & Joey Heff 2 people make the brand (FYI) and we’ve shared our conversation below.

Hi Micah Kenneson & Joey Heff, we’d love to hear more about how you thought about starting your own business?
We both did video in high school together, After high school we knew we wanted to be entrepreneurs, we tried several different plays, beginning with Producing Music, Followed by doing major shows through out the valley with artists like YG, Kevin Gates, Snoop amongst others, during this time we tried our hand at managing artists, all these plays were high risk low reward. We were led back to video by an artist we manage Lee Mula. He gave us some footage he needed edited and the rest is history! Our thought process always boils down bartering time, how much is your time worth? We seen the potential in ourselves to make it, and we are out here giving it our best shot.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
We feel we are just getting our feet wet in film. Doing shows with huge acts like Mozzy, Twista, Berner helped us to understand how business get done with major acts. We have shot videos for Beanie Segal, Yukmouth, Jon Rahm (PGA), Lil Flip to name a few. Several different gems show us that we are on the right including the fact we did major shows and as a result it helped us with client relations with bigger clientele. We got to where are today by being unafraid. By being the black sheep’s, unafraid to try any and everything to secure our freedom. Ironically for the both of to have come full circle together after 20 years to be back on film (something we did in high school together) is proof to us and enough motivation to keep us creating and moving forward. It is not easy, but with faith and confidence and a whole lot of enthusiasm in what you are doing it’s almost impossible not to obtain. We just remain steadfast concentrating on getting better at our craft everyday. The biggest lesson lies in self discipline, it’s easy to lose focus. It doesn’t matter as much when you are clocking in, the check will be there Friday. For entrepreneurs if you lose focus you lose your paycheck. It’s as simple as that. Time truly is money and your most valuable asset as a business owner. Most of the time your time is spent perfecting your craft and cultivating your relationships, this goes without pay. As they say though, the Farmer sows his seed with crops that grow from faith and confidence that the universe will do the rest. We have full confidence that due diligence combined hard work pays & faith pays off. I guess what we want the world to know is simple. Don’t question the plan, don’t question your short comings or failures. “Every failure, adversity, heartbreak carries with it the seed of an equal or greater benefit” looking back at our journey every experience, good and bad, has prepared us for this moment. Take the risks be unafraid, you will look up one day with a bag full of preparation (birthed from mistakes and failures) confident and ready for your ultimate blessing.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Let’s start off at brunch at Hash Kitchen or if it was a long flight we will hit the Vig for brunch and bloodies! (They have a build your own bloody bar) Taking a small detour to check out Roosevelt Row and the art district, we will go up Central stopping for lunch at Joy Ride, Federal Pizza or Postino’s.. cool conversation piece about a lady and group of entrepreneurs that opened up these restaurants starting with just one. Finally we swing by Galvinze drink some coffee and talk about the latest in tech start ups right here in the valley! The most exciting places to be in our state is right in the thick of it, on the pulse shaking hands and talking with the people that make the state move.
Who else deserves some credit and recognition?
Outside of having a tremendous amount of faith and confidence in our abilities. There are several mentors that helped us along our way including, Daniel Miller, Stephen Adams, Jon Diaz, Iroc Daniels, Cahleb Branch & Pablo Perez as well as a school of others. We most certainly appreciate everyone that has helped us on our journey. As far as publications, “The Power of Now.”, “Think and Grow Rich”, “7 Habits of Highly Effective People”, are just few. Definitely some life changing stuff in these books, if you are ready to receive the knowledge.

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Image Credits
Micah left Joey shorter guy on the right – Daniel Miller – Red/Black Films

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