We had the good fortune of connecting with Natasha Allen and we’ve shared our conversation below.

Hi Natasha, is there something that you feel is most responsible for your success?
It’s no secret that the best workers are workers who think like the owner. Imagine the difference between an assistant who just completes the tasks at hand, and an owner who is constantly asking herself, “What’s next? What can I do better? What’s coming down the pipes? How can I turn this corner to get more value?” The moment I adopted the attitude and practices of a successful business owner, I experienced more happiness and success in my business. I eliminated the 9 to 5, employee mentality and decided that I wanted my life and business to be like a Jack-in-the-box that’s so full of excitement that it literally can’t be contained! Here are the 5 most important factors behind my success: Step 1: Always Ask Why Not Most people ask, “Why?” Well, I ask myself, “Why not?” For instance, when I decided to run a half marathon, I didn’t think, “Why me? Can I really do it?” I thought, “Well, why couldn’t I do it?” As a business owner, that’s how I choose to operate. I always tell people who are new to their entrepreneurial journey, “There is no difference between me and you, other than I started first. I did it, so you can, too.” So many people approach entrepreneurship with a failure mentality, but you know what? The people who succeeded aren’t special. They just have the right tools, the right attitude, and the right support. Step 2: Create SMART Goals This sounds so cliché, but the best goals are Specific, Measurable, Attainable, Realistic, and Time Limited. Specific: What do I want to change? Measurable: How can I track my progress? Attainable: What steps must I take to reach the goal? Realistic: What makes me believe I can reach this goal? Time-Limited: When do I want to reach this goal? As a business owner, when I create a new program, I go through and articulate when and how I’m going to get from A-Z. Step 3: Take Ownership My favorite book is Extreme Ownership by Jocko Willink and Leif Babin. This book should be in every business owner’s library! Business owners have 100% ownership of their results. They give credit where credit is due, and they praise success. They have an attitude of, “Nothing is going to stop me. There are no excuses.” “My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them.” – Sir Richard Branson Step 4: Evaluate, Adjust and Proceed Don’t expect clear sailing in life as a business owner. There will be bumps and bruises and turns and twists and tears. A LOT OF TEARS! There will never be a perfect time for anything, and if you wait for it, you will never take action. You have to just go for it. Make adjustments and keep moving forward, remembering that it’s okay to slow down. If life is a highway, it’s perfectly okay to get off for a pit stop. As a business owner, I am now able to quickly recognize when something needs to change. I make it a practice to stop, evaluate, make adjustments, and then proceed. Step 5: Teamwork This is the most important step! As a business owner, I hire the right people who will support my vision. I know that I can’t do it alone, and I give credit where credit is due. These little steps became the foundation upon which I built each level of my own personal greatness!

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Hey there, I’m Natasha!​Wanna hear about some twists and turns in life? Well, the biggest risk I’ve ever taken was leaving corporate America after 20 years to follow my dream of being a fitness professional. Whew, talk about a huge leap! The fear, the panic, the sleepless nights, and feeling torn. I went through every emotion one could possibly have before stepping out on their dreams.​That was one short year ago. Turns out, it was the best and most important thing I could have ever done. These days, I help women break through mental and emotional thought patterns that prohibit them from growing into the person they’ve always envisioned – their inner badass.​What’s even more awesome is that I do this throughout the world! Yes, the world is my work-space and my playground! Throughout the year I host domestic and international wellness retreats to empower women to reconnect to themselves and take a different approach to self-care, one that combines holistic wellness with the pursuit of travel and adventure! I thought someone would come along and help me make my dreams come true. Well, that never happened, however…. I began taking my own damn vision and turning it into reality. After working my ass off to get a formal education, I decided to get certified as a Life Coach, then a personal trainer, then a fitness nutritionist. You get the picture, right? Once getting all of the credentials that I thought I would possibly need to build a solid foundation in my new fitness career, I began working as a part-time group fitness instructor. I even picked up a few private clients to test out my newly acquired training and nutrition skills. Then, something strange happened… I would forget that I was getting paid from my part-time and private gigs. Me? Never! My background is in Finance so I’m always thinking about or dealing with money! Well, it happened. More than once or twice! The money would literally appear in my bank account every couple of weeks and for at least 45 seconds I’d question where it came from! Sometimes I would even forget that I coached. Then, it hit me! Oh, this is what they mean when they say if you’re passionate about your career you could do it for free! Well damn! I’ve arrived!​Even more interesting things started to happen…​I had a bright idea! I decided to combine my love of traveling and my passion for life coaching, with my love for self-care and fitness. Go figure, the ideal career! I began coaching women towards their weight loss goals, and after seeing so many women achieve emotional and weight loss success, I started hosting cool local and international wellness retreats to teach women how to live a life filled with energy and vitality, all without the quick fix of medicine and one-size-fits-all advice. Guess what? They loved it! The first retreat sold out. I offered another one. That sold out, too. Sometimes I’m in tears just thinking about how I have been blessed with the awesome gift of being able to help women on a global scale to change their lives by committing to a lifestyle of health and emotional wellness, living with fear but moving forward fearlessly, and building confidence and power; or as I would like to call it… Unleashing your inner badass! THIS, my friends, is exactly what happens when you listen to your life, trust yourself, and move, even when you are afraid!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Oh, the places we would go in the city!!!

Monday Morning hike at McDowell Mountain, Phoenix Museum, Wine & Dinner at Postino’s

Tuesday Taco Tuesday at Taco Guild Top, Golf at Talking Stick Resort

Wednesday Walk around Old Town, get cupcakes from Sprinkles & then a bike ride the canal, Dinner at Pizzaria Bianco

Thursday Day trip to Sedona / Oak Creek Canyon to hike Devils Bridge and aura reading

Friday MIM – Musical Instrument Museum Sunset dinner and live music at Sanctuary Saturday

Saturday morning outdoor fitness session at Pemberton Brunch at Matt’s Big Breakfast Chase murals downtown

Sunday Hike Camelback Mountain then lunch at Blanco Tacos and Tequila

Who else deserves some credit and recognition?
I would like to dedicate my Shoutout to Crisis Nursery (https://childcrisisaz.org/). This is an organization that is near and dear to my heart. Their mission is to provide children and youth in Arizona a safe environment, free from abuse and neglect, by creating strong and successful families. The organization’s prevention, intervention, and education programs are designed to support thousands of children and families who may be at risk. All of Crisis Nursery’s work centers on their vision of safe kids…strong families.

Website: https://www.emotionaleatingadvice.com/

Instagram: https://www.instagram.com/natashanashea/?hl=en

Linkedin: https://www.linkedin.com/in/natasha-n-allen/

Facebook: https://www.facebook.com/natasha.allen.961

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