We had the good fortune of connecting with Patrick Kenney and we’ve shared our conversation below.

Hi Patrick, do you disagree with some advice that is more or less universally accepted?
A term I heard growing up time and time again was “fake it until you make it”. I could not disagree more with this advice. With the popularity of social media taking off it is more important than ever to build a personal brand. Instagram, Facebook, Twitter, Youtube and others are used to connect to the audience in a closer way. Being genuine should be a priority in every personal brand. If a person fakes it, they likely flaunt things they don’t really own and make this or life and brand all about this persona they are trying to create. I like following the “acting as if” mindset. This means you should act as if you have a successful business before it’s made. This means your mindset, attitude, posture, and composure in business are far ahead of your current results. This way you are still genuine to you, not faking anything, but carrying yourself in a way that radiates success.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
As each year passes my career seems to evolve more than I ever thought possible. It all started when I fell in love with trading right out of high school at the age of 18. That has since grown into a consulting company, trading software, and most recently led me to partnering in high end luxury real estate flips. Currently we are servicing about 5,000 clients who are using our trading software/strategy to navigate the markets and make trading decisions. I am most proud of the impact I am having on these amazing people who are learning to trade for the first time. Was the journey to this point easy? Absolutely not. With that said, I’ve never thought about quitting at any point. I believe if you have a burning desire to help others with your product/service you will always find a way and overcome challenges. I’ve learned so many lessons along the way. First, never quit on a bad day. I first heard this as I began learning to trade, and it’s always stuck with me. Second, instant gratification will be the death of your success. We live in an era where we can have everything right now at our fingertips and new business owners often think success is this way too. Make decisions for the long term not what feels good now. Last, stay true to yourself. Never let money, your following or accolades ever inflate your ego. The moment you think you’re better than everyone else, you’ve lost.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
A week long trip in Arizona would look something like this. The restaurants for the week would include Orange Sky for the experience, Mastros for the buttercake and Dominicks for the corn brûlée’s. A trip to Sedona would be a must for a couple days for some amazing hiking and views. In town, TopGolf and goKarting would be a great competitive activity. Some river floating and relaxing by the pool as well. After all it’s Arizona, relax and get some sun.

Who else deserves some credit and recognition?
I’m grateful to have many amazing mentors and teachers growing up to share business and life experiences to get me to the next level. However, the two people that have the biggest impact on me daily are my Mom and Dad. As cliche as it may sound, my dad was literally the hardest working person I knew as I grew up. It wasn’t uncommon for him to be out of the house to work before 4AM. If that wasn’t enough I watched him volunteer his time at different non profits and organizations through the years. He taught me lessons through our conversations but his actions were the major lessons. He simply worked harder than everyone else and that’s what I’ve tried to implement in my day to day operations. Secondly my mom, has always been an exceptionally hard working woman since I can remember. The combination and congruency between both of their work ethics gave me no choice but to work hard. The biggest lesson from her is operating my business with compassion. She has always put people first and led me to have a “people over profits” mentality.

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