We had the good fortune of connecting with Rod Hardy and we’ve shared our conversation below.
Hi Rod, what was your thought process behind starting your own business?
I’ve always been very observant and a visionary. I knew for me to be who I was born to be I couldn’t waste time working for someone else’s dream. I knew starting my own business would give me the freedom to think and implement all these ideas in my head. I also wanted to change the mindset of what you can become in life for my family for generations to come.
Let’s talk shop? Tell us more about your career, what can you share with our community?
My music is the story of me and how I interpret the world. I always try to make music from the heart that people can feel. I think music is our culture and our history. A lot of times you can listen to music and get a sense for what was going on in that time and I leave that history there for the next generation to hear.
The process to get here has been challenging but fun all in one. At times it feels lonely in the studio long nights, and even more so when you know your content is good, but the world just needs to hear it. I learned to embrace these moments because in those times I developed the ability to quiet any doubt and just work.
I want to the world to know if you want it, you have to put the work in and the right people will join you. Look for 4 quarters not 100 pennies, those quarters bring value with less noise.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I try to introduce my friends to things they aren’t used to, things that I’ve adopted in my life since moving out west. We’d hike a few trails for sure, yoga class and good food. Lolo’s is a favorite of mine, Mrs. White’s Golden Rule Cafe. Onyx Sweet Shoppe, and other local spots. I’m a huge NBA fan so we’d check out the Suns for sure. And the night life is unmatched. Old Town and Downtown Phx. The most fun for me is to pop up in the most unexpected place with good people and have good time, I don’t always need a big crowd, we bring the best crowd.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My family has been a huge support throughout my life always jumping behind me and my endeavors. Even more than support experience was one of my biggest mentors. It showed me what was truly out there and how to adjust and keep going.
The most unlikely encouragement came from the movie Forrest Gump. I watched that movie over and over and what I observed and admired is how he didn’t overthink anything, if he like it or it presented itself he went all in and did it without thought. With all the accomplishments it showed you that life is continuous and you have continued to evolve and grow.