We had the good fortune of connecting with Shawna Coronado and we’ve shared our conversation below.
Hi Shawna, how did you come up with the idea for your business?
People often ask me how the heck I became a garden and wellness writer and flipped it into my full-time career. The answer is truly “Necessity is the Mother of Invention”.
My local community newspaper in Illinois approached me because the editor thought my mailbox garden was pretty and asked me if I would write a gardening column. I had never written professionally before, but began a bi-monthly column. The more I gardened and wrote about gardening, the more I realized that gardening has a LOT to do with staying well. There is a direct connection between touching the soil and better health.
Most importantly, the lack of connection that the average American sees with the food system is increasingly disturbing. Human beings need to understand that food is the cure and when they grow their own food, they are teaching themselves and their families the path towards better health. Pill-free health can be obtained with regular exercise and consistently consuming good food. I know that. The scientific community knows that… but how could I communicate and educate the importance of this positive lifestyle?
To answer this question, in 2008 I self-published my first book about wellness and combining healthy food, consistent exercise, and organic gardening into a method that can help uplift a person’s health. And so my business truly began.
Once I took this first step in solving a problem with a guide or solution to help other people, I continued to let the “Necessity is the Mother Invention” technique propel me forward in my business.
When I published my first book, I had to sell it. That was the year I built my first website and started utilizing social media as a mode of sales and communication to my audience. After I became more popular on social media, I was approached by a book publisher. From that point on I worked with publishing companies and have published 9 books in total.
New skills were added over the years for my business. The publisher needed a photographer and I wanted that job, so I sent the publisher a few of my photos and have been doing all my photography for my gardening and cookbooks ever since. I wanted to make money with video production, so I became a YouTube partner and have produced and directed hundreds of videos.
Each step towards stronger success helped my business and expanded my portfolio. There was no “magical idea” that suddenly struck me down like lightening. It has been a gradual expansion of years and years of growth, failure, learning, and hard work.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
In 2015, my garden writing career took a serious change. I was diagnosed with an incurable disease that would affect the way I lived my life. This changed my original business passion and pushed it towards helping people find a way to lower their chronic pain.
When I was first diagnosed with severe degenerative osteoarthritis of the spine and could barely walk or sleep or live, I thought that I was all alone even though there were people all around me. Inflammation was causing so many difficult symptoms, but inflammatory pain in particular is the great isolator in all it’s forms. It is common to live secluded with your pain and that can push you into depression and isolation. I spent a lot of time crying myself to sleep, thinking my life was over, and that I might never recover.
Once I discovered how to take care of myself through an anti-inflammatory lifestyle – exercise and food is life – and I reduced my chronic pain by 80%. I also saw many of my other health problems improve or disappear. When I got rid of the high blood pressure medications and reduced my allergies and asthma down to almost zero with no heavy medications or prescriptions involved, I realized that I wanted to share my discoveries and help others.
I feel like I was gifted with this horrible inflammatory lemon and have been given a mission in life to change it into the grandest most delicious anti-inflammatory bad-ass lemonade cocktail ever. This mission is now my life’s work — to help you feel better through anti-inflammatory living.
This mission took the writing and content creation business I started out with and expanded it exponentially to a much larger audience. Making a difference for others helps them and it helps you – it’s been a gift to work every day.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love a little spot in the Superstition Mountains east of Phoenix called Boyce Thompson Arboretum. It’s a great hiking spot and a diamond-in-the-rough. A secret garden filled with cactus that rests just below Picketpost Mountain and most people in the valley are completely unaware – I love it!!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband and my family deserve a huge shoutout. At the beginning of my business I often traveled heavily and worked 16 hour days — they stuck it in there with me and supported me every minute of every day. I am grateful.
Facebook: (personal) @ShawnaCoronado and (business) @ShawnaCoronadoWellness