Meet Sherri Plotke | Sherri Plotke | Real Estate Broker & Peak Performance Coach

We had the good fortune of connecting with Sherri Plotke and we’ve shared our conversation below.

Hi Sherri, what do you attribute your success to?
The success of my brand is resilience. Over nearly 20 years I’ve seen many challenges with highs and lows. The resilience to keep investing in myself and being confident to adapt as things evolve has been huge. Pushing myself to get uncomfortable and grow daily has been my focus over the past 3 years. This has had a significant positive impact on my brand and success.

What should our readers know about your business?
I launched my boutique real estate brokerage in 2009, a time marked by the onset of the housing market downturn. Before this venture, I had been honing my skills as a new home sales consultant with Pulte Homes. The experience was invaluable, teaching me the intricacies of real estate transactions while offering a steady income—ideal for a newcomer in the field. However, balancing a demanding schedule with my responsibilities as a single mother to two young daughters proved challenging. Weekends, crucial for new home sales, meant time away from my growing girls.

As the market for new homes began to slow and my desire to spend weekends with my daughters grew, I transitioned into the resale market, joining a small brokerage focused on investment properties and second homes. This shift required a steep learning curve, but I was fortunate to start with a strong client base eager to buy. My business grew through word-of-mouth, driven by my commitment to build a brand that stands out through resilience and the ability to push beyond my comfort zone—skills enhanced by my lessons in Neuro-Linguistic Programming (NLP), which helped me overcome fears of failure.

Today, my brokerage is known for creating seamless, stress-free transactions for our clients, guiding them through one of life’s most significant decisions with expertise and empathy. The journey hasn’t been easy, but the challenges have taught me the value of persistence and the importance of a supportive community. I want the world to know that my brand isn’t just about selling homes—it’s about dedication, learning, and the personal joy of helping families find their perfect space.

My real estate brokerage has recently expanded to include peak performance coaching. This new facet allows me to coach agents within our team to shed their negative emotions and limiting beliefs, thereby elevating their careers and improving their work-life balance. Additionally, I have a passion for coaching athletes, helping them train their minds for peak performance. Through anchoring techniques and hypnosis, I guide them to operate from a state of unwavering confidence, enhancing their mental strength and resilience. This holistic approach not only enriches their professional endeavors but also their personal growth and fulfillment.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If my best friend were visiting the Scottsdale and Greater Phoenix area, I’d have the perfect week-long itinerary planned to show them the best spots around! We’d kick off the trip with a leisurely lunch at Postino’s in Kierland, enjoying their delightful outdoor patio. Afterward, we’d indulge in some retail therapy at Kierland Commons and Scottsdale Quarter. For a taste of local cuisine, we’d catch a happy hour at Salt & Lime to savor some excellent Mexican bites.

The next day, we’d hit the links for 18 holes at Eagle Mountain Golf Course, capping off the round with cocktails and bites at the clubhouse, all while soaking in the stunning sunset and city lights views. A day trip to Sedona would be next on the agenda to marvel at the majestic Oak Creek Canyon and embark on a breathtaking hike.

After our adventurous outing, a day of self-care would be in order, with spa treatments at the renowned Camelback Spa in Paradise Valley, where we could relax by the zen pools. I’d also sprinkle in a few hours for some pickleball at Cholla Park and high-energy workouts at Barry’s of Scottsdale.

For a night of entertainment, we’d head to Old Town Scottsdale for cocktails and dancing, making a stop at Rusty Spur Saloon for its live music and vibrant western ambiance. As a sports enthusiast, I wouldn’t miss the chance to catch a Phoenix Suns or Arizona Diamondbacks game, or even a spring training session, rounding out a week filled with the most fun, interesting, and exciting experiences my hometown has to offer.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I owe my success to the support of my husband Tony. He’s backed me anytime I wanted to make changes which at times were time-consuming and costly. His trust in me allowed me to make some great partnerships. I’ve been involved in some amazing coaching programs.
Overall the biggest impact has come from learning and becoming certified in neurolinguistic programming and hypnosis.
The first change I saw was for myself personally releasing my trauma which I’ve developed through my childhood or passed down from my ancestors. The negative emotions were running my behavior on a subconscious level, which was unconsciously preventing me from reaching my full potential. The limiting beliefs in my mind were 100% preventing me from going to the next level. The change was instant and my the shift in my confidence and energy was incredible. It was the best natural high I’ve ever felt. After getting rid of my own trauma, I then became certified to help others release their trauma to get to goals they were struggling with achieving. This process of rebooting your mind can impact so many area’s of your life that may not be working out well. For me the biggest changes I saw were in my career, and in my personal relationship with Tony, who is my husband of 1 year now. I see others make huge changes Physically and in personal development. For my career the most impactful partnership is with Pasi & Eli, 2 marketing experts that have an online coaching platform to coach agents and brokers on creating value to their audience and generating leads. The amount of knowledge I acquired from this is beyond anything I knew existed. I’ve had great success implementing their programs which allows me to focus on time on my clients and providing them with service that goes well beyond their expectations.

Website: https://www.sherriplotke.com

Instagram: @sherriplotke

Linkedin: https://www.linkedin.com/in/sherri-plotke/

Facebook: https://www.facebook.com/sherri.plotke/

Youtube: https://www.youtube.com/channel/UCliBqdHhdTZK97UyUfAfk0A

Image Credits
Lucero Rivero