We had the good fortune of connecting with Tracey Marshall and we’ve shared our conversation below.
Hi Tracey, we’d love to start by asking you about lessons learned. Is there a lesson you can share with us?
It’s easy to come up with an idea, it’s hard to follow through with all the details needed to bring it to life. The spark is instantaneous, but that’s just the beginning. The difficult part lies ahead with culling and refining products, sourcing materials, and marketing, marketing, marketing. The initial thought is easy “why don’t I do this?”. But what comes next? Branding, marketing, packaging, advertising. Those are the things that throw me for a loop. I’ve never been great at self-promotion – I’ve always been better at supporting my fellow craftsman. Now I think all the time about new social media graphics, when should I take new photos, where do I spend my time/energy, what markets should I go to in town? And every time that I come up with a new product idea, it all starts over again. It’s a whole new world for me and it’s a learning experience every day.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I really feel that my business is a success because I care about my clients. My brand is “Stay Zen” and I stand by that idea. I want as many people as possible to benefit from the CBD products that I sell. I keep my prices at a low price so that I can reach as many people as possible. If clients are stressed about the price of CBD, then they are not reaping the full benefits of this holistic supplement. I negotiate pricing and shipping costs with my suppliers. I then pass this onto my clients in the form of very low pricing and no shipping costs. I know too many other companies that sell products with lesser quality, but at much higher prices. I could never with any conscious do that to my clientele. I am trying to get a wonderful product out on the market…not make a car payment. My underlying principal is “holistic products at holistic prices”.
Any great local spots you’d like to shoutout?
My list of favorite places that I would take guests to goes like this: 1) Nature: Desert Botanical Garden, Desert Sonoran Museum in Tucson, Boyce Thompson Arboretum in Superior 2) Food: El Chorro, Aunt Chilada’s, Rustler’s Roost, the Burger House in Miami 3) Culture: The Phoenix Museum of Art, MIM, Tonto National Monument at Roosevelt Lake, Jerome, Sedona
Who else deserves some credit and recognition?
My biggest support has been Leah Reed from JOSIL ARTS. Mentor, friend, critic, inspiration.
Eye of Delta Photography for the photo of Tracey; Emma Gavelis for the photo of the client in the plaid shirt