Meet Tyler Muench | Video Strategist

We had the good fortune of connecting with Tyler Muench and we’ve shared our conversation below.

Hi Tyler, what was your thought process behind starting your own business?
The thought process behind starting my own business began shortly after college. I had graduated with a degree in History, something I am very passionate about and love. However, I was not getting any responses for job applications within the field and areas of interest. I had probably applied to a few hundred jobs. All throughout college and even high school I heard “employers want you to have a degree” and “once you graduate it’ll be easy to find a job”. I was still working at my current two jobs at the time and did not have any success finding something else. I graduated over summer and by the winter I had an idea with starting my own business. Ever since I was young I have loved cinema, filmmaking, shows and movies. I thought to myself “what if I could get paid to do what I love?” Within a couple weeks, I had created my first business model, a roadmap, questions to ask potential clients, and had come up with a name and logo. I am self taught, but between YouTube, behind the scenes of commercials and films, plus social media, I learned a great deal about video production and editing. The idea had soon become a reality and before I knew it, I was producing social media content, for business and nonprofits assisting on a television series, producing commercials and a variety of short films.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I like to think that I do more than just video or content production. I take the time to get to know each client, form a relationship and understand their story. I enjoy hearing how each person came to be in their position, as well as their inspirations and aspirations. Most introduction meetings don’t end with a contract being signed because I want to actually know the person who I will be working with for the next couple days, weeks, even months. I also take the time to understand why each client wants their video/content produced. We go over their strategy and thought process, where it will be posted, what the point of the project is and ultimately what are they hoping to accomplish with it. To me, each project is more than just a video. It’s a part of a brand, a piece of someone’s story and a reflection on the company or individual. Anyone can record on their phone nowadays, but for me, I want to craft someone’s vision and turn their dream into a cinematic reality. This journey has not been easy, as I am sure every entrepreneur can relate. There isn’t a school, a class or a video that will prepare you for every possible obstacle that you will face.

A key piece of advice that everyone should take to heart: you are the average of the five people you surround yourself with the most. If you don’t like where you are or what you’re doing, take a look around you and don’t hesitate to make the necessary changes. It won’t be easy, but it’ll be worth it.

What I would like people to know is that you don’t have to get a degree in the field that becomes your career. You just have to believe in yourself and invest in yourself. If you don’t invest in yourself, then why would anyone want to invest in you? It doesn’t have to be financially. For me, it was time and lots of it. I spent countless hours, and still do, learning different techniques, shots, and behind the scenes. I also would like people to know that the last few years have inspired me to create another business, called The Farmchives, launching in 2026. I will be combining my passions for storytelling, history, video production and my appreciation for Farmers and Ranchers around the country. The Farmchives will document stories of our farmers and ranchers, as well as the challenges they face and the process of how our food is grown, raised and harvested. I hope to be able to elevate the voices of the farming community, while educating the masses on where our food comes from and the men and women behind our food.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
One of my favorite things to do is take a trip to a local farm for U-Pick experiences. I typically enjoy the apple and peach picking as I make homemade peach ice cream every year. It’s my great grandpa’s secret recipe. I would also take them to Merchant Square, one of my favorite antique stores. Bearizona, up north, is also a great place to go and no trip would be complete without a visit to Rock Springs for a slice of their pie. I get my honey from there as well. All locally produced. One of my favorite restaurants is Joe’s BBQ in downtown Gilbert. Their service, entrees, and sides have always been perfect. Their Jumbo Baker, a large baked potato, is my recommendation with brisket on top, smothered in BBQ sauce. I have taken a lot of my friends here and they have never been disappointed.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My family has been a huge aspect of support, especially moral support, over the past few years. My mom has her own business and all my grandparents owned and operated businesses as well. I asked many questions and even though the industries and companies were different, the advice applied the same. Shark Tank also taught me quite a bit. Even though I may not be selling a product, looking to go into retail or franchise, Shark Tank taught me a lot about how to negotiate and inform others. Video production can mean many things and it is my job to discuss client needs, understand what they’re looking for and the “why” behind each project. Shark Tank also taught me how to give a brief, but informative pitch. The other individual who was always encouraging was my high school film teacher. I am not sure if he would want to be named, but he taught me quite a bit all four years of high school. He answered my questions, challenged me on projects, witnessed the best of my projects and the worst. Those will not see the light of day again. However, each project included feedback that I took to heart and still use today.

Website: https://www.thefarmchives.com

Image Credits
Justin Godsey
Max Muehlhausen