We had the good fortune of connecting with Whitney Finston and we’ve shared our conversation below.

Hi Whitney, we’d love for you to start things off by telling us something about your industry that we and others not in the industry might be unaware of?
Candle making is such a science. The consumer is experiencing the perfect d end product when they are burning their candle- the beautiful flame, the slowly melting wax, and the aroma filling the air. Behind the scenes involves hours of test burns, many trial and errors, more test burns, and countless time spent researching ways to make that candle burn so beautifully.

When you’re buying a hand crafted candle, you are doing so much more than just supporting that small business. You are experiment the triumph of that perfected candle, the joy of placing that label on the jar, the happy dance with the order notification, and the care that went into making that candle a true experience.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I am a dental hygienist by day and anyone who knows me also knows my love for teeth! As I began my professional career, however, I knew I was missing the creative aspect of my life. I had no creative outlet and began exploring ways to fulfill that other passion. I began making candles as a hobby and was instantly hooked. I’ve always had a goal to leave things better than I found them. I was determined to make better burning candles and spent MANY hours researching and testing to find the right formula. I still thoroughly enjoy improving people’s oral health and now I can add improving people’s homes to that list by making clean burning candles as well. Hygienists tend to be perfectionists and I think that has aided me in building my candle business. Work life balance isn’t always the easiest when you work in and out of the home, but it gives me structure and fulfillment being able to continue growing professionally and creatively.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would for sure take them to True Food Kitchen, one of my favorite spots to eat. Culinary Drop Out is also a must visit place to eat while visiting. We love the atmosphere and games at the yard.

Exploring downtown down Roosevelt has become one of our fun Sunday occasions. Going out for brunch and checking out some of the breweries, including AZ Wilderness.

We would go hiking Piestewa Peak and get a great view of the valley.

Who else deserves some credit and recognition?
I owe a huge shoutout to my family and dear friends who have supported my business from the dream stage to helping it build and grow every day. They are the ultimate hype men and women who share my product posts, refer their friends to my candle website, and encourage me to keep making my dream a reality.

Website: www.wildrubyco.com

Instagram: www.instagram.com/wildrubyco

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