We had the good fortune of connecting with William Nicholson and we’ve shared our conversation below.

Hi William, what was your thought process behind starting your own business?
My thought process was to create a community where I could help myself, my family, and others find better alternatives to healthier foods. I figured maybe the ailments that many of my relatives and people face today could be combatted by plant food that gives, and restores energy and life to our biological DNA.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I believe what sets me apart is that I’ve always been a curious kid on the block, I would always go around questioning my family as to how things worked or why things were the way they seemed to be! I guess I could say that it was very important to me to be informative at such a young age. I believe what excites me is not giving up, the beauty in struggle and or getting there, the process of elimination by Carl Friedrich Gauss (1777-1855) honing in on what’s best for the future of our people, while excluding other options or roadblocks that we’ve learned aren’t best for one’s health or lifelong stability. It wasn’t easy in the beginning, I pondered on a lot of things until I started applying these said goals of getting up and trying new things, talking to people you may trust, and creating energy where you make yourself an example and life lesson to show others that they can do whatever they want! To overcome the challenges I faced, I worried about my physical well-being and how it would help the people after me, that’s my only focus, to progressively build-up and assist the lives of many where I can in humanity. I’ve learned many lessons like sowing seeds in new communities, talking in-depth with someone who may be interested, passing out business cards, showing up (very important/make yourself known, PROMOTE, PROMOTE, PROMOTE YOURSELF!!!!) I WANT THE WORLD TO KNOW THAT PLANT FOOD HEALS THE BODY PUT IN THE PROPER CONDITION FOR THE RESTORATION AND REGENERATION OF NEW CELLS!

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would take them hiking so we can burn some of those carbs from that late last night club outing and or steak dinner they just had. We’d hike for about an hour or so, making sure that we reach the mountaintop, collect some good photos, and have great conversations. I’d then have us meet for an early breakfast and or brunch/lunch at a fresh fruit bar for smoothies and or coconut fruit bowls. In a week span of hanging out, we’d shop at malls, buy new clothes, and or just hang out and spend time, we’d also go clubbing to enjoy the nightlife. I think people should check out the nightlife here, I don’t go out much but Instagram shows a lot of great places in downtown phoenix and more, I’m sure one would love it. Also, it’s great art places at museums and more.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to thank Abelardo Guerrero “Mr. G” from My Journey With dr. Sebi. It’s an amazing book, filled with knowledge and information. I’d also like to thank the creators and film producers of GMO OMG, THAT SUGAR FILM, WHAT THE HEALTH, FOOD INC. FAT, SICK, AND NEARLY DEAD, UNSUPERSIZE ME, PLANT PURE NATION, WHAT’S WITH WHEAT, SEASPIRACY, & LASTLY COWSPIRACY. All of these books, films, documentaries, and youtube research videos, followed by, being in my third year at ASU, studying Global health has assisted me greatly. I’ve learned that I’m more aware of the foods I eat, products I use and put on my skin, etc. The information I’ve collected from studying Global Health has allowed me to understand the proper etiquette in food science and information about how the human body functions and is mobilized from PLANT FOOD THAT HEALS AND GIVES LIFE!

Instagram: alkalinehut

Linkedin: https://www.linkedin.com/in/william-nicholson-aa3854239

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